So, in our previous edition we discussed onsite optimisation and why we optimise your websites HTML code so that your website is search engine friendly. Now what’s next? What about offsite optimisation? And what on earth IS offsite optimisation? The idea with offsite optimisation is to create an online marketing strategy for your company and the focus is to get your website out there and visible in the vast expanse of the World Wide Web. Sitting back with your perfectly optimised website is not going to reap any benefits. There are a few things you yourself can do as a business owner or you can get the experts on the job ... experts like us.