The nature of SEO is that it’s rapidly evolving and changing on a continuous basis. The best way to keep a handle on things is to continuously keep learning about new trends, changes in Google’s algorithm and trying new tactics to gain traction. Quintessentially, in order to become a successful SEO expert, you need to nurture a spirit of ongoing curiosity combined with a questioning mindset that always asks, compares, analyses, tests and evaluates results. The biggest problem with any...