Blog

The online world is moving forward at an incredible pace, and many businesses and brands who don’t stay on top of things are feeling the pressure of it. True innovation however doesn’t come from just following the pack and keeping up but rather looking past what is the now and thinking of ways to shape the future. One way of doing this is looking at how people are accessing information and how they want to use it.  So we at NetMechanic would like to give you a few pointers on what we feel...

Crowdsourcing is any sort of outsourcing that involves a large group of people actively participating in the project. Generally, this is the public, but a business might also utilise crowdsourcing techniques to develop an internal application. Examples are large crowdsourcing towards a specific goal are all over, have a look at these few examples: http://setiathome.berkeley.edu/https://github.com/ But there are many type of crowdsourcing, Crowdvoting, “Wisdom of the crowd", Crowdfunding,...

Over the coming weeks we will be shedding some light on a number of terms you might encounter when dealing with Social Media Marketing and Planning. This week we will cover the letter A.Aggregation is the process by which information and content is collected from multiple sources by an aggregator. All of this information is then filtered down and edited to produce one stream of content that can easily be used to redistribute or database.An example of the type of content that can be collected...