Gone are the days of trying to get your banner ad on the homepage of Yahoo! or putting 99% of your marketing effort into getting first page search rankings on Google. A new type of optimisation has joined the search race and seems to be ranking top on the priority list of each savvy marketing enthusiast. News Feed Optimisation is the optimisation of your social feed and can also be referred to as Facebook SEO. Facebook SEO is the practice of optimising your news feed so that you appear in the top news feeds of users.
Facebook’s algorithm is called EdgeRank and it controls what you see in your News Feed when you log into Facebook. It operates similar to Google’s pagerank system. In order for your business Facebook Fan Page to end up in the Top Feed, you will need to compile content with a high EdgeRank.
There are four factors that determine your EdgeRank:
Here are a couple of tips on how to optimise your Facebook feed.
Social media is continuously evolving and you will need to evolve with it and change your thought process on SEO to obtain the most value and ROI for your social efforts.
Optimisation for social platforms is not about linking and structure but more about social engagement and value.