The “BINGO” Effect – 10 Reasons Why Your Business Needs Social Media Marketing + SEO
Social media and SEO go hand-in-hand. Social Media isn’t just a passing fad. Businesses realize the importance of growing their brand online. When done right, social media, in conjunction with SEO (Search Engine Optimization), ultimately has majorly positive effects on your bottom line.
South Africans are starting to warm up to social media, with a whopping 16 million South Africans using Facebook! This means that most of your leads and customers are on social media and Google knows this which is why it ranks websites higher when combining social media strategy with SEO initiatives.
1. Social Media Posts Drive Targeted Traffic
SEO feeds into social media marketing and vice versa. Having an active business social media page will increase your online traffic. Search engines reward companies that post good content on their website and social media pages.
2. Social Media Helps Boost Your Website’s SEO
Search engine websites know which pages are consistently earning traffic and which are just floating. Good content on social media platforms boosts your search rankings, putting your website on the digital map.
3. SEO Builds Trust and Creditability
SEO provides a solid foundation for a good website with an effective user experience that is easily discoverable in search with thanks to the trust and credibility of your brand and its digital properties.
4. Search Engine Optimization (SEO) Increases Organic Website Traffic
Organic traffic refers to the number of people or visitors landing on your website through search engine queries. Optimizing your content and website with high-quality keywords, makes you easier to find on the web.
5. Social Media Marketing and SEO Work Hand in Hand To Build Brand Awareness
Businesses who establish a strong online presence become preferred brands when users are seeking products or services. SEO and social media puts you front and center and helps your brand cement its credibility in the mind of consumers.
6. Social Media Helps You Understand Your Market
Social media isn’t just about selling, it can also be used as a great research tool. Social media gives you the platform to interact and receive feedback from your target market.
7. More Consumers Are Doing Research Before Buying
Ensuring that your business is visible online will help a great deal with gaining new customers. Now more than ever, consumers prefer to search brands online in order to make a more informed decision. Having active social media pages and solid SEO builds credibility, trust and makes you easier to find.
8. Your Competitors Are Doing It
What more reason do you need than knowing your competitors are making use of social media and SEO? Even if you have a decent search ranking without investing in SEO, that could soon change seeing that your competitors are investing in it too. The better their search ranking, the lower down your ranking goes.
9. High ROI
SEO and social media marketing are one of the forms of online marketing that deliver high returns. When done correctly, both deliver non-stop traffic that would otherwise cost a ton of money if it was being paid through a high budget PPC campaign.
10. SEO and Social Media Are Here To Stay!
TV, radio and print ads still have their place; however, social media and SEO have taken over due to the fact that they are mobile, accessible and available anytime, everywhere you go. There are very few tools as powerful as a well-placed search engine ranking.
In this day and age, investing in SEO and good social media marketing are the best tools you can use for your business. Outsourcing your online marketing means you have dedicated digital marketing gurus who are devoted to putting your business on the map!