Accommodating Mental Health In Marketing

Accommodating Mental Health In Marketing

When we think about marketing campaigns, both online and offline, it is not often that we consider how these campaigns affect someone’s mental health, or if a campaign takes mental health into consideration at all. However, there are numerous people who live...
What Are Negative Keywords For Google Ads?

What Are Negative Keywords For Google Ads?

Having a modern business means that you use modern digital marketing techniques. And this means that you have likely heard of Google Ads or Google AdWords, as it was formerly known. You are probably already aware that Google Ads functions like an auction, and bidding...
What Is Smart Targeting And How To Use It

What Is Smart Targeting And How To Use It

The world around is becoming more intelligent as each day goes by, especially when it comes to the development of new technology and software. Artificial Intelligence, or AI as it is commonly known, is leading the way towards a more personalised future, and many...
Tips For Generating More Website Traffic

Tips For Generating More Website Traffic

Having a website for your business is vital in today’s modern world – without one, you will be a ship lost at sea – but simply having a website is not enough. You need to drive traffic to your website, which means that you need people to visit it and...