Top Tips For Reducing Shopping Cart Abandonment

Top Tips For Reducing Shopping Cart Abandonment

There are fewer things in life that online retailers fear than the abandoned cart. Knowing that a customer has sene products they like and want to buy, but has then abandoned the cart for some reason can be stressful, especially if you have invested a large amount of...
How Does Gen Z Impact Your Content Marketing Strategy

How Does Gen Z Impact Your Content Marketing Strategy

Marketers and digital marketing agencies have been giving the Millennial generation (those born between 1981 and 1996) attention for years. But the times have changed and more recently, the focus has shifted to the younger generation, those known as Generation Z (born...
How To Refresh Your Email Marketing For 2020

How To Refresh Your Email Marketing For 2020

In 2020, email marketing is still as alive as ever, and without an updated strategy for yours, you might find yourself losing out on new and current customers. If you have noticed that your email newsletter subscriber numbers have dropped, or that there is a higher...
Why Your Brand Needs A Visual Style Guide

Why Your Brand Needs A Visual Style Guide

Your business likely has a large number of important documents to manage, from employee contracts to non-disclosure agreements. But, there is one document that not every business or brand has, and that is a visual style guide. It can help to ensure that there is...
Hungry For Better Results? How To E-A-T In 2020

Hungry For Better Results? How To E-A-T In 2020

No, we are not giving you tips for healthy eating in the new year. When those in the marketing world talk about how to E-A-T, we are talking about how to introduce Expertise, Authority, and Trustworthiness into your content. These aspects are what Google considers to...