In South Africa, there are millions of smartphone users. These days’ consumers spend at least 3 hours per day on their mobile phones. This should be music to your years when considering to invest in a mobile app for your business. If you don’t know why here are the top 6 reasons mobile apps are a benefit to your business.
6 Reasons Why Your Business Needs an App
1. Brand Awareness
Brand awareness refers to consumers being aware of your brand and to what degree. Naturally, you would like your brand to be the first a consumer think of when relating to your industry.
Due to an average user spending about 3 hour per day on their mobile phone, it means your brand has the potential to be seen constantly each day by the average user. This does not mean that they will always be using your app. However, this means they would have to scroll past your app to get to what they are looking for.
This might seem a little pointless since they are not immediately using your app. In reality, this is not as bad as you might think since they are still being exposed to your brand. And without being aware of it, you will stay visible in their minds.
2. Direct Marketing
Believe it or not, marketing is a major part of your business. The advantage of marketing is your business, is being recognised over your competitors.
By having a mobile app, you are able to take your marketing a step further. By providing instant information to your customer through push notifications you are able to inform your customer directly about any changes, promotions or news updates.
3. Value Added
Through anything your business does, it should be to satisfy your customer by providing them with a service or product that adds value to their lives.
Having a mobile app means you are taking the extra step in providing your customer with added value.
Since consumers are more inclined to be satisfied through instant gratification, value added would thus mean fast service to today’s consumer. A mobile app would be a step closer to provide this to them.
The App should aim to provide quick information or action to your customer. This either means information about discounts or promotions or quick action such as buying your product/service online.
4. Increased Engagement
Mobile Apps can have many features, one of which is a messaging system. If you decide to have a messaging system on your app, it will allow you to have direct communication with your customers.
By simply allowing your customers to leave a comment will allow for immediate communication and understanding of what your customer wants. This will assist you in improving your service, or know which type of products you should offer.
This potentially will allow you to stay up to date with trends, instead of allowing your competitor to have this advantage.
5. Competitive Advantage
As of yet, there are not many companies with their own apps. This means that you can stand out from your competitor. By taking hold of this advantage you can outcompete your competitor by being the first, or one of the firsts to have a mobile app.
This will allow you to not only show that your company is still current, but it allows you to offer something your competitor does not. Which will give you an advantage over your competitors.
6. Customer loyalty
Having an app for your business allows you to offer many opportunities to your customers to stay loyal.
By encouraging your customers to sign up for your app and giving extra value such as frequent competitions, sign-up discounts and valuable news you encourage your customer to keep your app and stay loyal to your brand.