What Are Negative Keywords For Google Ads?

What Are Negative Keywords For Google Ads?

Having a modern business means that you use modern digital marketing techniques. And this means that you have likely heard of Google Ads or Google AdWords, as it was formerly known. You are probably already aware that Google Ads functions like an auction, and bidding...
What Is Smart Targeting And How To Use It

What Is Smart Targeting And How To Use It

The world around is becoming more intelligent as each day goes by, especially when it comes to the development of new technology and software. Artificial Intelligence, or AI as it is commonly known, is leading the way towards a more personalised future, and many...