Google Ads Budget: How Much Should You Spend?

Google Ads Budget: How Much Should You Spend?

For many people who are not familiar with the world of digital marketing, spending too much (or too little) on advertising can sound daunting. A question that is regularly asked by those interested in using Google Ads for their business is, “How much should I spend?”...
What Is A Google Ads Bidding War?

What Is A Google Ads Bidding War?

If you have the History Channel, you have probably heard of or even watched the show Storage Wars. And if you have not, it is a show where auctioneers can bid on unclaimed storage lockers in cash-only auctions. Now, you are most likely wondering what this has to do...
Working As One: How Do SEO And Google Ads Work Together?

Working As One: How Do SEO And Google Ads Work Together?

When thinking about a digital marketing strategy, many people consider Google Ads and SEO (search engine optimisation) to be separate elements. And, while this is true, it is more useful to think of SEO and Google Ads as two sides of the same coin – this coin being...
The Power of Google Ads For Your Business

The Power of Google Ads For Your Business

Google ads play a major role in trying to increase your business’ online footprint. In fact, advertising on Google can do wonders for your business. When a consumer searches for a term or phrase, Google will show the consumer the relevant ads based on the keywords...