For many people who are not familiar with the world of digital marketing, spending too much (or too little) on advertising can sound daunting. A question that is regularly asked by those interested in using Google Ads for their business is, “How much should I spend?”...
If you have the History Channel, you have probably heard of or even watched the show Storage Wars. And if you have not, it is a show where auctioneers can bid on unclaimed storage lockers in cash-only auctions. Now, you are most likely wondering what this has to do...
Many digital marketing experts agree that backlinking can have a significantly positive impact on the rankings of a website. It is a culmination of skills that, when put together, help to improve the visibility of your website and send signals to search engines that...
When thinking about a digital marketing strategy, many people consider Google Ads and SEO (search engine optimisation) to be separate elements. And, while this is true, it is more useful to think of SEO and Google Ads as two sides of the same coin – this coin being...
Google ads play a major role in trying to increase your business’ online footprint. In fact, advertising on Google can do wonders for your business. When a consumer searches for a term or phrase, Google will show the consumer the relevant ads based on the keywords...
With just a few weeks to go, the end of 2018 is around the corner. Everybody is tired and just looking forward to a much rewarded break over the holiday season. Before you take your business hat off you may want to start planning just how you are going to kick off...
