How Is Content Marketing Evolving?

How Is Content Marketing Evolving?

Content marketing might not be anything new, but it has certainly evolved over the years. As companies have realised the true value of content and content marketing, it has changed and adapted to the needs of consumers and brands alike. However, if you are new to the...
The What, Why, And How Of Conversational Copy

The What, Why, And How Of Conversational Copy

Many of us enjoy the simple act of chatting to one another, whether it is on a phone call or using a messaging application. This flows into how we prefer to interact with brands, and the language we prefer to use with these brands tends to be more conversational,...
What Is Micro-Content And How To Use It

What Is Micro-Content And How To Use It

What is micro-content? Micro-content is written, visual, or video content that can be consumed in ten to thirty seconds.  If the above sentence had ended with “The End” that would have been an example of micro-content, but it would be nearly impossible to explain...
How To Maintain Content Marketing During A Crisis

How To Maintain Content Marketing During A Crisis

During times of crisis, it can be difficult to maintain any marketing efforts, especially in terms of content marketing. However, there are some ways that you can maintain your content marketing strategy even when your business (and your country) are facing a crisis....
Content Marketing Mistakes To Avoid

Content Marketing Mistakes To Avoid

Content marketing is one of the best ways to drive more leads. And while it is extremely effective, it is certainly not easy to implement. If you think that all you need to do to be seen as an industry expert is to write a few blog posts a month and syndicate them on...