How Is Content Marketing Evolving?

How Is Content Marketing Evolving?

Content marketing might not be anything new, but it has certainly evolved over the years. As companies have realised the true value of content and content marketing, it has changed and adapted to the needs of consumers and brands alike. However, if you are new to the...
What Is Micro-Content And How To Use It

What Is Micro-Content And How To Use It

What is micro-content? Micro-content is written, visual, or video content that can be consumed in ten to thirty seconds.  If the above sentence had ended with “The End” that would have been an example of micro-content, but it would be nearly impossible to explain...
Content Marketing Mistakes To Avoid

Content Marketing Mistakes To Avoid

Content marketing is one of the best ways to drive more leads. And while it is extremely effective, it is certainly not easy to implement. If you think that all you need to do to be seen as an industry expert is to write a few blog posts a month and syndicate them on...