Content marketing is more than simply creating blog posts and adding them to your website. It involves educating and entertaining your audience, leading to better brand engagement and audience interaction. People are becoming increasingly visual, which means that...
If you live and work in a digital world, you are well aware that the giant that is Google is constantly innovating. And with the adoption of machine learning into the Google search algorithm, we have seen impressive changes in the ability of the search engine to...
In the world of content marketing, new and exciting ideas are being developed every day. And if you are working with a content marketing agency, you have likely heard a few terms thrown around the meeting room while you are there (sometimes without much context),...
When content marketing went digital, it started out as being optimised solely for search engines. And while this worked for a while, times have changed, and content now needs to please both robots and humans. But, it can be difficult to know whether or not your...
Having a website is crucial in today’s digital age, but a website is not a one-size-fits-all solution. Your website serves as the first impression your audience will have of your business or brand, but if you are using the wrong content management system (CMS)...
When you think back to the “good old days”, you likely have a feeling of contentment or even happiness (and sometimes, a bit of cringing happens when we remember something we said or did when very young). This feeling can be understood as nostalgia, a...
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