How Is Covid-19 Affecting Young Consumers?

How Is Covid-19 Affecting Young Consumers?

While the effects of the Covid-19 pandemic are far reaching, it is nearly impossible to tell how it will affect us in our daily lives. We have seen some immediate trends, such as bulk and panic buying in stores, but these have only been short-term trends and have...
What Is Adaptive Marketing And How Does It Work?

What Is Adaptive Marketing And How Does It Work?

In today’s ever-changing world, it is important to know how to adapt to change, whether it is sudden or gradual. While we cannot really predict the future, we can take steps to ensure that we are prepared for the unknown. In the marketing world, this is known as...
Simple Steps For Multi-Channel Marketing

Simple Steps For Multi-Channel Marketing

If there is one tip you must remember in digital marketing, it is that you need to be where your customers are. However, in a world that is increasingly digital and dynamic, this can be a difficult feat to achieve. There is such a large variety of platforms that...
Tips For Running Virtual Events

Tips For Running Virtual Events

As an events organiser, you are trained to think of the worst case scenario – whether that is the caterer running out of snacks or the speaker not arriving – but it is safe to say that a global endemic is not a scenario that anyone considered. And given this new...
Using Reviews To Engage Generation Z And Millennials

Using Reviews To Engage Generation Z And Millennials

There is no denying the fact that online reviews can play a critical part in a business’s online visibility and reputation. When consumers consider a new product or service, they almost always head directly to a review from another customer to see what they have to...
How To Create An Online Presence For Your Business

How To Create An Online Presence For Your Business

It does not matter what industry you are in today, without an online presence, you are virtually invisible. For smaller businesses, not appearing in search results could be highly detrimental to your sales and to your continued operation. But, for those who might be...