When we think about marketing campaigns, both online and offline, it is not often that we consider how these campaigns affect someone’s mental health, or if a campaign takes mental health into consideration at all. However, there are numerous people who live...
It is a fact that humans are visual creatures, with statistics showing that people are able to recall up to 65 percent of the visual content they see almost three days later. This should be a wake-up call to marketers and brands everywhere that visuals are incredibly...
Having a website for your business is vital in today’s modern world – without one, you will be a ship lost at sea – but simply having a website is not enough. You need to drive traffic to your website, which means that you need people to visit it and...
The world today is smart. Devices such as smartphones are becoming more and more commonplace with people (even three-year-olds know how to use them) and this smart-ness is reaching new and exciting heights. As technology has been advancing, other aspects of our lives...
The end of the year is coming in fast, and it brings with it some new and exciting marketing trends for the upcoming one. And while 2019 was not without its trends (such as Google releasing a new NLP algorithm and social media becoming more conversational) we need to...
While you might be navigating the turbulent seas of national and even international marketing, it is important to never forget about what should be your first port of call, local marketing. It is a common misconception that local marketing is solely for brands and...
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