From the early days of bulk printed updates to the more modern email model, the newsletter has long since been a lead generating tactic for marketers. Email newsletters are used to drive consumers to the sales funnel and eventually lead to conversions, but they should...
We all remember (well, those of us old enough to have watched it) the movie You’ve Got Mail, the romantic comedy that showed the positive side of very early internet dating. And it is that phrase, “You’ve Got Mail” that digital marketers hope appears in their...
It is a known fact that humans are emotional beings. We often rely on how we feel before making a purchase or using a service, and this extends to email marketing as well. Often, we will read only those emails that spark an emotion in us and pique our interests, while...
In 2020, email marketing is still as alive as ever, and without an updated strategy for yours, you might find yourself losing out on new and current customers. If you have noticed that your email newsletter subscriber numbers have dropped, or that there is a higher...
While it is true that first impressions can have a significant impact on how you are perceived, the last impression that someone has of you can be equally important. What do we mean by the “last” impression? Well, if you conduct any business by email, your email...
Choosing an email hosting service for your business can be tricky, especially with so many options available on the market. Two of the biggest service providers on the market today are Gmail (by Google) and Outlook (by Microsoft). Both offer similar functionality and...
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