What Are Negative Keywords For Google Ads?

What Are Negative Keywords For Google Ads?

Having a modern business means that you use modern digital marketing techniques. And this means that you have likely heard of Google Ads or Google AdWords, as it was formerly known. You are probably already aware that Google Ads functions like an auction, and bidding...
Back To Digital Marketing Basics: What Is Paid Traffic?

Back To Digital Marketing Basics: What Is Paid Traffic?

When working with a digital marketing agency to increase your business, you have likely heard numerous terms that you do not understand. However, these terms are important, especially when it comes to the success of your marketing campaigns.  One of the terms that...
How To Choose A Google Advertising Agency

How To Choose A Google Advertising Agency

How To Choose A Google Advertising Agency Recent studies have shown that many small- to medium-sized businesses are wasting up to 25 percent of their Google Ads budget due to mistakes that could easily be avoided. This could be due to these businesses not having the...