Having a modern business means that you use modern digital marketing techniques. And this means that you have likely heard of Google Ads or Google AdWords, as it was formerly known. You are probably already aware that Google Ads functions like an auction, and bidding...
When working with a digital marketing agency to increase your business, you have likely heard numerous terms that you do not understand. However, these terms are important, especially when it comes to the success of your marketing campaigns. One of the terms that...
Investing in Pay Per Click (PPC) platforms such as Google Advertising can work wonders for your business. It is one of the most effective ways to reach new customers and grow your business. But, before you get started with Google Advertising in South Africa, you will...
For many companies, pay-per-click (PPC) advertising is the most successful marketing channel. This is because it has a relatively lower cost per acquisition and often brings in more valuable leads. However, Google Ads is not to be taken lightly by beginners, as it...
Myth(s) Busted: Common Google Ads Myths Explained At some point in time, we have all heard about MythBusters, the popular television show which featured Jamie Hyneman and Adam Savage who spent the episode “busting myths” based on scientific data,...
How To Choose A Google Advertising Agency Recent studies have shown that many small- to medium-sized businesses are wasting up to 25 percent of their Google Ads budget due to mistakes that could easily be avoided. This could be due to these businesses not having the...
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