Chatbots have been on the rise over the past few years, with platforms such as Facebook Messenger leading the way forward. The purpose of chatbots is to provide a new way for businesses to communicate with their customers, providing a more direct route for consumers...
With new technologies emerging every day, digital marketing teams are often left scrambling to find the best channel to reach their audiences. Choosing the right one for your business is important, as it will help you to make a more meaningful connection with your...
With the world being increasingly digital, providing a positive and unique customer experience can be extremely difficult. However, whether we like it or not, customers can make or break the success of a business, which is why you need to be a little creative when it...
In the digital age, if you do not have an online presence, you might as well be invisible. Whether you have a brick-and-mortar store to run, offer essential services, or simply make and sell handmade crafts, without an online presence, you are likely losing out on...
The success of your company and its growth hinges on how it deals with your customers. If your customer service and relationship sit at the heart of your business, then it is more likely to experience success and this can be achieved by using customer journey...
In today’s digital world, everyone has a website, and this includes schools and other educational institutions. If you do not have a website or a social footprint, it is likely that potential students and parents will not be able to find you and, subsequently, will...
