When we think about marketing campaigns, both online and offline, it is not often that we consider how these campaigns affect someone’s mental health, or if a campaign takes mental health into consideration at all. However, there are numerous people who live...
The world around is becoming more intelligent as each day goes by, especially when it comes to the development of new technology and software. Artificial Intelligence, or AI as it is commonly known, is leading the way towards a more personalised future, and many...
The end of the year is coming in fast, and it brings with it some new and exciting marketing trends for the upcoming one. And while 2019 was not without its trends (such as Google releasing a new NLP algorithm and social media becoming more conversational) we need to...
When designing a website, you need to ensure that the design has clear, cohesive visual aids that guide the user on their journey across the site. This means such elements as a menu on the top right left-hand side that is clearly visible or footers with buttons that...
With so many updates being announced on a regular basis from Google, it can be hard to keep up with each one. However, their most recent update, BERT (Bidirectional Encoder Representations from Transformers) is one that all content marketing agencies should pay...
As a business owner, you are always looking for a way to gain the upper hand on your competition. You have probably spent hours creating the perfect product or improving your service offering, but if you do not know who you are marketing to, you may never reach the...
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