Any business owner worth their leather briefcase (and caffeine addiction) knows that having a professional website design can work wonders for their brand. And while consumers today demand that businesses have websites that provide them with a positive and intuitive...
When it comes to performance, sport and business often have many similarities. Many parallels exist between businesses and sports teams, and the most recent Rugby World Cup 2019 not only saw an impressive victory for South Africa but also showed everyone how important...
For a person who is new to the SEO (search engine optimisation) scene, the terms “organic traffic”, “paid traffic”, and “direct traffic” can be confusing but they do not need to be. Each of these elements is important to a...
If you have spent any length of time on the internet, you have either read, seen, or heard of a meme. But, you might not be entirely sure about what, exactly, a meme is. In simple terms, a meme is “an image, video, piece of text, etc., typically humorous in...
Planning and implementing a social media marketing campaign is an essential part of any marketing strategy, especially in today’s day and age where consumers are using social media platforms more than ever. But for those who might not be as socially savvy as...
If you are new to the world of digital marketing, there are likely many terms that you have heard that are confusing. For example, not many people understand what lead generation is, what content marketing, or what a landing page is. All of these are vital components...
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