Having a modern business means that you use modern digital marketing techniques. And this means that you have likely heard of Google Ads or Google AdWords, as it was formerly known. You are probably already aware that Google Ads functions like an auction, and bidding...
Many people, especially those who might not have digital marketing knowledge, see website design and search engine optimisation (SEO) as separate elements of their website. However, this is wholly incorrect thinking. The fact is that to do both SEO and website design...
When content marketing went digital, it started out as being optimised solely for search engines. And while this worked for a while, times have changed, and content now needs to please both robots and humans. But, it can be difficult to know whether or not your...
With so many updates being announced on a regular basis from Google, it can be hard to keep up with each one. However, their most recent update, BERT (Bidirectional Encoder Representations from Transformers) is one that all content marketing agencies should pay...
Having a website is crucial in today’s digital age, but a website is not a one-size-fits-all solution. Your website serves as the first impression your audience will have of your business or brand, but if you are using the wrong content management system (CMS)...
As a retail business owner, not having a website in today’s world can mean that you are basically invisible to your audience. After all, online shopping has grown significantly in popularity over the years, with up to 1.92 billion people shopping online to date....
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