Pop culture is prevalent in so many ways in our daily culture. We see it on the t-shirts that we buy, the food that we eat, and (of course) in the advertisements we see online and on television. Not sure what pop culture is? Simply put, pop culture (or popular...
For a person who is new to the SEO (search engine optimisation) scene, the terms “organic traffic”, “paid traffic”, and “direct traffic” can be confusing but they do not need to be. Each of these elements is important to a...
By now, you have heard of the wildly popular social media app Instagram (and if you have not, well, where have you been for the past nine years?) but you might not be aware of the features that it has, namely the Stories feature. Launched in 2016, there are now almost...
When working with a digital marketing agency to increase your business, you have likely heard numerous terms that you do not understand. However, these terms are important, especially when it comes to the success of your marketing campaigns. One of the terms that...
If you have spent any length of time on the internet, you have either read, seen, or heard of a meme. But, you might not be entirely sure about what, exactly, a meme is. In simple terms, a meme is “an image, video, piece of text, etc., typically humorous in...
Using social media marketing to grow your audience and network is no new tactic in the world of digital marketing. In fact, this has become a common practice among almost every digital marketing agency across South Africa. However, there is one social media platform...
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