If you have a website or operate a business online, the chances are that you have heard the term, “SEO” or search engine optimisation. SEO is the process of making your website appealing and visible to search engines by optimising images and content. However, you...
Whether you are a small business owner who has just launched a new website or an established business that has had a redesign, you are likely anxious as to how quickly your new (or refreshed) website will take to appear on and be indexed by Google. It is important to...
Having a modern business means that you use modern digital marketing techniques. And this means that you have likely heard of Google Ads or Google AdWords, as it was formerly known. You are probably already aware that Google Ads functions like an auction, and bidding...
Many people, especially those who might not have digital marketing knowledge, see website design and search engine optimisation (SEO) as separate elements of their website. However, this is wholly incorrect thinking. The fact is that to do both SEO and website design...
When content marketing went digital, it started out as being optimised solely for search engines. And while this worked for a while, times have changed, and content now needs to please both robots and humans. But, it can be difficult to know whether or not your...
With so many updates being announced on a regular basis from Google, it can be hard to keep up with each one. However, their most recent update, BERT (Bidirectional Encoder Representations from Transformers) is one that all content marketing agencies should pay...
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