Launching a new website can be highly stressful, for you and your website development agency alike. Websites are complex and have many moving parts that need to come together in order to make it a success. However, there can be simple mistakes made, such as a misspelled word in a URL or page title, a form that does not capture data correctly, or even empty meta descriptions that have been missed. 

When you are launching a website there are elements to check before, during, and after the launch. Following this list will help to ensure that when you launch your new website, you will likely not experience any problems, and you can continue with your marketing plan. Below we provide an easy-to-follow checklist of what to look at before, during, and after launching a website. 

 

Before And During

 

 

  • Check all text for accuracy: The first point on your checklist is to be sure that all text on your website has the correct spelling, grammar, and information. Your company details will need to be correct and up-to-date for all contact and SEO purposes. Generic Lorem Ipsum content should be removed completely, where needed. 

 

 

  • Ensure styling is correct: All styling preferences, such as paragraphs, headers, lists, and other formatting should be correct, as well as brand colours. These colours and wording should be correct on all links and buttons. Use your brand’s visual style guide to ensure everything is accurate and inline with this guide. 

 

  • Make sure your website is pleasing to the eye:  You will need to be sure that the scripts are optimised across the website, that all images have been resized and made responsive for all devices, and that the fonts are the same size on every page. If the web pages are too vastly different, it will lead to a negative user experience.

 

  • Test the user experience: One of the most important parts of checking your website before it launches is to test the user experience of the site. Make sure all the pages are compatible across all devices and browsers, that all images and videos are in the correct place on the page, and that all internal links are working properly. All premium content should work and download correctly and be stored in the correct databases. Conversion paths should also be implemented correctly. 

 

  • Schedule and create site backup strategy: You will need to prevent data and information loss, so be sure to schedule and create a backup strategy for your website. This includes storing passwords and usernames in a safe place, identifying a backup location, and scheduling regular backups and updates for your website. 

 

  • Check for SEO errors and issues: After you have performed the above aspects of the checklist, move on to performing an SEO audit of the website while it is still being tested for UX. The SEO (search engine optimisation) audit will include ensuring all pages have unique titles, there are unique meta descriptions for all pages and/or products, and that there is a specified keyword for each page. 

 

 

After

 

 

  • Test user experience again: User experience is a vital component of any successful website, and so once you have launched it, you will need to perform another user experience or UX test. Be sure that all images, videos, and fonts are rendering as expected, ensure all CSS/HTML is properly validated, that all internal links are working, and so forth. 

 

  • Test the features on your website: You should test out all the features on your website to be sure that they work correctly, both on the back-end and the front-end. Be sure that forms are submitting data correctly and to the right database, that all Thank You messages are displaying correctly, all plugins and chatbots are rendering and functioning, and all information is secure. 

 

  • Copy the final website: It is vital to make a copy of the final website so that you can back this version up in case anything happens to your website. Data corruption or even data loss could be hugely detrimental to your business, so having a backup of your website can help to prevent this from happening. 

 

  • Ensure site security: Securing your website is vital, so you need to ensure that you have monitoring scripts enabled, that you have an SSL Certificate, that your website is a Hypertext transfer protocol secure version, and that all plugins can be, and are regularly, updated. A website that is not secure can be dangerous for both users and your business. 

 

Put It All Together

 

Launching a new website is never a speedy process, but if you follow all the correct steps, you will find that it is launched safely and properly. Putting every element together on this checklist will make for a successful website launch. If you need a new site for your business or brand, speak to NetMechanic today to find out what we can do for you.