Skip to content

+27 82 707 0741

  • Log a Support Ticket
  • Free Audit
  • Partners
  • Help Centre
  • Log a Support Ticket
  • Free Audit
  • Partners
  • Help Centre
Facebook-f Instagram X-twitter Linkedin
  • Home
  • About us
  • Solutions

    Website Design + Development

    • Website Design
    • WordPress Website Design
    • Custom Development
    • Silverstripe CMS
    • UX Design

    Ecommerce Website Design

    • WordPress and WooCommerce
    • Shopify Design and Development
    • Xero Intergration
    • Magento Development and Design
    • Ecommerce Design & Development

    Earned Media

    • SEO - Search Engine Optimisation
    • Content Marketing
    • Organic Social Media
    • Email Marketing
    • Growth Accelerate

    Paid Media

    • Google Ads
    • Google Shopping
    • Paid Social Media
    • Growth Accelerate

    Creative

    • UX Design
    • Graphic Design

    Maintenace support & Security

    • Maintenance and Support

    Hosting

    • WordPress Hosting
    • NetMechanic Hosting
  • Our Work
  • Blog
  • Contact
Hire us!

Content Marketing Vs. Content Strategy Differences

  • Picture of NetMechanic Team NetMechanic Team
  • July 25, 2024

Businesses today need more than just a website that catalogues their products and services. You need content that will encourage visitors to come to your site and take action, and you also need a content marketing strategy to improve the visibility of this content. Aside from using content marketing to guide people to your landing page, you will need to drive them to specific actions on your website, which is where a content strategy comes into place. 

If you are looking into content marketing you will also need a content strategy. Now, many people assume that content marketing and a content strategy are one and the same, but there are important differences to consider. Content marketing and a content strategy do complement one another perfectly, and you do need one to have the other. Feeling a bit confused? In this article, we break down the differences between content marketing and content strategy. 

 

What Is Content Marketing?

 

If you are new to the world of digital marketing, the terminology can sound confusing. In simple terms, content marketing can be understood as a form of marketing which focuses on creating, publishing, and distributing content to an online audience with the goal of attracting customers. Content can be text-, image-, or video-based and refers specifically to digitally created content. 

One of the most popular and effective methods of content marketing is inbound marketing. Inbound marketing can be thought of as creating experiences that are valuable for both people and your business by attracting people to your website using relevant content. 

It is a more dynamic and interactive experience when compared to other forms of marketing. Think about it like this: rather than watching their favourite television show and seeing an advertisement for a fast-food brand during a commercial break, digital consumers are searching the internet for this specific fast-food brand and are actively looking for content. 

There are many different types of content marketing, some of which we discuss below:

 

  • Blog Posts: Simply put, a blog post is an informative piece of writing that is published on a blog page on your company’s website. For a blog you will focus on one or two keywords as this will help to improve your SEO (search engine optimisation) and will boost the chances of this blog appearing in search results. 

 

  • Videos: Content marketing does not only consist of written article but can also include visual content. Videos are becoming more and more popular with consumers, making them a vital component of any content marketing strategy. Videos use keywords in their descriptions and titles to improve SEO and online visibility. 

 

  • Infographics: Visual content is just as important as written content, but combining the two as an infographic can bring about powerful brand interactions. Infographics can be shared across social media platforms and on other websites for improved backlinking. 

 

  • Whitepapers: A whitepaper is a more informative and educational form of content marketing, in that, it addresses more complex matters and presents your company’s philosophy or viewpoint on the matter. Whitepapers usually take the forms of in-depth reports and case studies. 

 

What Is Content Strategy?

 

Now that you understand a little more about what content marketing is, you can dive into learning more about content strategy and what it entails. Content strategy is the foundation for successful content marketing. It is the map which guides the journey of your content and lays out where, when, and most importantly, why your content will be shared. 

A content strategy answers the question of why the content is being created. It helps to determine the goal of your content, such as writing a blog post to grow the size of your email newsletter list or creating an infographic about a product to drive purchases of the product. It also helps you to define who your target audience is when you create the content. 

Your content strategy will analyse the major pain points of your audience, why they might be reading your content, and how your product or service can improve their life. Not having a content strategy would be like writing the world’s most beautiful letter…and addressing it to no one. This is where a content strategy can come in handy. 

 

You Can’t Have One Without The Other

 

Creating content without having a strategy in place might lead to your content marketing efforts falling a bit flat. A content strategy helps to set the metrics you will measure to ascertain your campaign’s success, who will be writing your content, and where it will be shared. Writing blogs and creating videos will only take you so far without a plan. 

If you need help you either your content marketing strategy or creating content, speak to the NetMechanic team today to find out how we can help you. 

PrevPrevious
NextNext

Related Posts

Creative
Garth Howard

Starting 2025 with You as the Focal Point in Self Development

8 steps to follow on Self Development, to improve self-esteem.

Read More »
January 16, 2025 No Comments
Artificial Intelligence
Garth Howard

Top Web Development and Digital Marketing Trends for 2025

As we dive into 2025, the digital landscape is evolving faster than ever. Businesses that want to stay ahead of the curve need to be

Read More »
January 10, 2025 No Comments
Free Tools
Garth Howard

Free Email Signature Generator by HowarCore

Free Email Signature Generator Let’s talk about first impressions. You know what makes your emails stand out? A killer email signature. It’s like your business

Read More »
December 28, 2024 No Comments
Artificial Intelligence
Garth Howard

Search EVERYWHERE Optimization: The Future of Search

If you’re a marketer, you’ve probably heard the phrase “SEO is dead” countless times. While that’s not true, SEO has certainly evolved—and the change is

Read More »
December 23, 2024 No Comments
Ecommerce Website Design
E-commerce
NetMechanic Team

Choosing the Right E-Commerce Platform: WooCommerce, Magento, or Shopify?

Your e-commerce platform is the cornerstone of your online business—it’s what powers your sales, manages your products, and supports your growth. With over R88 million

Read More »
November 23, 2024 No Comments
Email
NetMechanic Team

How do I add my new email signature to Gmail?

How do I add my new email signature to Outlook? To create a signature in Outlook for Windows and Mac: How do I create a

Read More »
October 1, 2024 No Comments

Newsletter Signup

Get the latest tips, news in your inbox

NetMechanic Newsletter Signup

This field is hidden when viewing the form

Next Steps: Sync an Email Add-On

To get the most out of your form, we suggest that you sync this form with an email add-on. To learn more about your email add-on options, visit the following page (https://www.gravityforms.com/the-8-best-email-plugins-for-wordpress-in-2020/). Important: Delete this tip before you publish the form.
Name(Required)
Email(Required)
Privacy(Required)
This field is for validation purposes and should be left unchanged.

This field is hidden when viewing the form

Next Steps: Sync an Email Add-On

To get the most out of your form, we suggest that you sync this form with an email add-on. To learn more about your email add-on options, visit the following page (https://www.gravityforms.com/the-8-best-email-plugins-for-wordpress-in-2020/). Important: Delete this tip before you publish the form.
Name(Required)
Email(Required)
Privacy(Required)
This field is for validation purposes and should be left unchanged.

Accelerate into the Digital Future. We're passionate about continually adding value to our clients' lives and businesses.

Get In Touch
  • Email: [email protected]
  • Phone: +27 82 707 0741
  • Hours: Mon-Fri 8:00AM - 5:00PM
Facebook-f Instagram X-twitter Linkedin

Website Design + Development

Website Design
Custom Development
WordPress Website Design
Silverstripe CMS
UX Design

Ecommerce

WordPress and WooCommerce
Shopify
Xero Intergration
Magento Development and Design

Hosting

WordPress Hosting
NetMechanic Hosting

Earned Media

SEO - Search Engine Optimisation
Content Marketing
Organic Social
Email Marketing
Growth Accelerate

Paid Media

Google Ads
Google Shopping
Paid Social
Growth Accelerate

Creative

UX Design
Graphic Design

Maintenance support & Security

Maintenace and Support

© 2025 All Rights Reserved.