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Magento – A Very Friendly SEO Platform
Magento is one of the top eCommerce platforms around. Established in 2008, it has grown and strengthened year by year. Especially now as many countries are in Lockdown or unable for people to venture out and shop at malls, E-commerce has grown daily and so has...
Product Search Trends Due To Covid-19
With the Covid-19 pandemic and subsequent lockdowns taking place across the globe, people are adapting to their new stay-at-home lifestyles. This is reflected in the search terms that are becoming more popular and the products that are receiving more attention online...
Minimalist Website Design: Everything You Need To Know
The saying, “Less is more”, can be applied to many things, but not many people see the value of minimalism in website design. Those who are not in the know might assume that minimalist website design is simply “reducing” the design elements on the website, but it is...
A To Z: Link Building Terms You Should Know
Do you ever hear digital marketing jargon thrown around and wonder what it means for you? There might be some which make you scratch your head, such as SEO or link building, but with some simple explanations, these terms can be understood. Link building is an...
How To Build A Memorable E-commerce Brand
Whether you sell cricket equipment, catering supplies, or even organic compost, consumers are turning more and more to e-commerce for their purchases. This presents retailers with an opportunity to build their brand and stand head-and-shoulders above the rest....
Overcoming Social Media Marketing Challenges: Top Tips
Social media has become a staple over the past decade, with almost every person in the world today using at least one platform in their daily lives. These social media platforms have changed the way that people communicate with each other and with brands. Social media...
Checklist For Before, During, And After Website Launch
Launching a new website can be highly stressful, for you and your website development agency alike. Websites are complex and have many moving parts that need to come together in order to make it a success. However, there can be simple mistakes made, such as a...
Behavioural Emails: What Are They And How To Use Them
Email marketing might seem a little old fashioned, especially in today’s day and age, but with a few tweaks here and there, it can be one of the most effective tools in your digital marketing arsenal. One way to improve your email marketing strategy is to look into...
How To Improve Customer Engagement In E-Commerce
As an e-commerce or online retailer, you might think that your products are already engaging enough for your consumers. After all, shopping online is all about the products, right? In e-commerce, if you are not providing opportunities for customers to engage with your...
Top Metrics For Measuring User Experience
When you are looking at user experience, you might wonder how you can truly measure and what metrics you should be looking at. Optimising your website for the quality of the user experience is vital to the success of any website on the internet today. But, what should...