Online shopping habits are constantly changing and evolving as consumers change. So it should come as no surprise that ecommerce design trends are evolving with these behaviours. The latest trends for 2020 have been interesting and exciting, including moving product images and personalised product descriptions. 

Keeping your ecommerce website up-to-date is vital, especially if you want to reach your audience, but with trends changing all the time, it can be tricky to know which to adopt. When you are building an ecommerce website you should innovate and use design trends in your  strategy. Below we take a look at just some of the more interesting ecommerce trends for 2020. 


Motion In Product Images


It is a well-known fact that consumers are becoming increasingly visual, so why not tap into this on your ecommerce website and use product images that move or involve motion? The ecommerce design trends of 2020 make use of more advanced visuals, including moving away from static images and using GIFs or even videos

Why is this a trend to keep your eye on? Because product images with motion showcase to the consumer exactly what they will be buying and how the product should be used. Consumers will also be more likely to engage with your brand if the content on your ecommerce website is relevant, useful and engaging, which is why product images with motion are a trend to look out for. 


Dark Mode Popularity Increases


Recently, WhatsApp rolled out a “dark mode” for users, and it has become wildly popular on other platforms, too. For ecommerce websites, adopting a dark mode option can help to improve the user experience, as dark mode reduces eye strain, allows mobile devices to adjust to lighting settings, and saves mobile device battery life. 

And with more people shopping on their phones, this means their buying experience will be improved. If your ecommerce website has a corresponding mobile website or mobile app, you should invest in a dark mode setting for this, allowing customers to choose what their viewing experience is. A dark mode option can also help drive more traffic to your online store. 


Unique Layouts Stand Out


Gone are the days when everything had to be in a line or graph on your ecommerce website layout. Brutalism in website design has become popular in 2020 and now, brands are experimenting with different, more unique layouts for their products. And it is paying off. 

A benefit of abandoning the simple grid layout for your ecommerce website is that it will set you apart from the crowd, as this is a relatively new layout design. It can also provide your brand and your website with a more modern and edgy aesthetic, which can appeal to new and younger audiences. You can also strategically highlight best-sellers without obviously pointing them out, or showcase new products with ease. 


Shifting Focus Onto Content


While your products are the main driver for your ecommerce website, you should not neglect content marketing for your brand and website. In 2020, we will see a shift in focus from products to content, as consumers are looking for more from brands than a simple hard sell. Providing the information that consumers are looking for will become a significant trend in 2020. 

For example, if you sell clothing, you could create a shoppable “look book” with products that have links not only to the product page but also to pertinent information about the product, such as how to maintain it and how it was made. You should also invest in a blog for your ecommerce website in order to offer helpful articles and appear in search engine results. 


Personalised Product Descriptions


A unique trend that we are seeing for ecommerce websites is that of personalised product descriptions. Some ecommerce websites are implementing quizzes on their product pages which lead customers to a product page with a description based on their quiz results, which has seen an increase in brand engagement and even social media engagement. 

You can use sections for your product descriptions such as how to use them, who they are suitable for, and so forth, and make these collapsible menus that consumers can expand based on the information they are looking for. Personalisation is a trend that is only going to continue growing, so you should strike while the iron is hot. 


Final Thoughts


Updating your ecommerce website is vital, and staying up-to-date with trends can help you to continue engaging with your audience. You might find that using motion in your product images can help to encourage more purchases, or that dark mode improves the user experience of your ecommerce mobile experience. Using unique layouts can also improve the dwell time on your website and your customer engagement. 

If you need a new ecommerce website for your business or a redesign of your current one, speak to NetMechanic today to find out how we can help you.