Advertising on Google can do wonders for your small business when people search for your products and services.
It is reported that in 2016, Google made $79.38 billion in revenue from advertising.
This should tell you that not only are a ton of people using Google Ads, but also that Google Ads is highly effective.
But what is Google Ads and how does it work?
Google Ads is a pay-per-click service which allows you to create and run ads for your business. If you search Google, you will probably be able to spot ads displayed at the very top and very bottom of Google search results.
These are all paid for Google adverts.
This type of search engine marketing can be categorized into two divisions:
Google Search Network and Google Display Network.
Google Search Network shows your ads to users who are actively searching for the keywords you’ve selected. However, with Google Display Network ads aren’t shown to users who are actively searching for a product or service online. These ads are displayed on websites. Google Search Network yields the best results because your adverts pop up at the exact moment people are actively searching for your products and services. This increases your chances of landing a sale or new client.
However, getting your advert to be displayed at the top of the search page doesn’t happen automatically. The actual position of your ad is determined by your ad rank. The highest ad rank gets \the first advert position. Your ad rank is determined by a bidding process. An auction takes place every time a user performs a search. These auctions are focused around keywords.
Your ad rank is how well an ad group, keywords, ads and landing page relate to what a person is searching, or how likely they are to click the ad. Businesses choose a list of keywords to target that are relevant to their business offerings.
NetMechanic is ready and capable to help you with all of that, so your business can leave a significant and lasting online footprint!