21 mins read
What Is WordPress?
WordPress is a content management system that allows people to create their own website or blog. It is one of the most popular blogging platforms because it is affordable and highly customisable. It is an open-source system which is licensed under GPLv2, which means that anyone is able to use or modify the software for free.
There are two different platforms for WordPress, namely WordPress.org and WordPress.com. WordPress.org is a free platform that is highly popular with bloggers and small businesses that might not be able to afford hosting or professional website design. WordPress.com is a paid platform that is powered by WordPress.org software. It is simple to use but is often not as flexible as the free option.
What Is UX Design?
UX (user experience) design is the process of improving user satisfaction and experience with a product or website by enhancing the usability and accessibility as well as the interaction of the product. It focuses on the entire process of acquiring and integrating the product or website, as well as the branding, design, functionality, and marketability of the product or website.
The UX designer will look at the “why, what, and how” of design. The “Why” refers to the motivations of a client or user as to why they want to create or use a product or website. The “What” refers to what the user wishes to achieve with the product, website, or application. The “How” is the final phase of the process, which is when UX designers will create a method of achieving the goals of the user and improve the functionality of the product, website, or app.
What Is SEO?
SEO stands for Search Engine Optimisation. It is the process of improving and gaining organic traffic from search results on search engine results pages (SERPs). SEO techniques are used to increase the quality and quantity of this traffic too.
Search engines have crawlers that are sent out to gather all the relevant information about all the content there is on the internet. These crawlers will then return all of this information to the search engine to build an index, which is then used to match the data to your query. The optimisation part of SEO is when people (usually digital marketers) create content in order to help these search engines understand what a website is about and to improve their rankings.
SEO can include various techniques, such as writing blogs for your own website, writing and sending articles to be placed on other websites, improving the speed of your website, using Google Ads to advertise your business, and more.
What Is Local SEO?
Local SEO is a part of any good SEO strategy. It is the process of optimising your website in order to generate traffic from location-based searches. It can help you to promote products and services to a local audience.
For example, local SEO can include listing your business on an online directory. This can help you to reach clients who are looking for a business near them and it will also improve your search engine results and rankings.
What Are Keywords?
Keywords are the words and phrases that people use when they are searching in search engines to find relevant images, videos, pages, and other information. They are the topics that Google and other search engines use to index websites.
Choosing a keyword to rank for in search engines can be difficult, but you can use online tools to find keywords that have a significant search volume and that is not too tricky to rank for. They will also need to align with your target audience. Keywords are one of the most vital parts of any digital marketing strategy and are important to any SEO strategy.
What Are Analytics?
Analytics can be thought of as the “eyes” of inbound marketing. It is the discovery and analysis of meaningful patterns in data. It can be understood as examining the data of your websites and online platforms and using this data to improve your digital marketing strategy.
Analytics includes elements such as Pay Per Click marketing, social media reports, and website traffic reports. It can help people to analyse the trends and information gathered by these tools in order to make informed marketing decisions. Google Analytics is one of the most popular tools online that many digital marketing agencies use in order to gather this data and store it easily and effectively.
What Is A CTA?
CTA stands for Call To Action. It is a device or method that is used to prompt consumers to take a certain action. A CTA is an important marketing tool, especially when it comes to online campaigns. It can be visual- or text-based but the main goal of any good call to action is to encourage traffic to a website, landing page, or campaign page.
There are different types of CTAs that you can use to drive this action. For lead generation CTAs, you should use wording such as “Download Quotes” or “Get A Quote Today”. Form submission calls to action should use wording such as “Download Guide” or “Send Me More Information”. Using wording such as “me” or “I” in CTAs can make them feel more personal to consumers and encourage them to take action.
What Is PPC?
PPC stands for Pay Per Click advertising. In simple terms, it is a way of purchasing advertising space. Advertisers will pay a fee each time one of their advertisements are clicked on. Search engine advertising is one of the most popular forms of PPC but social media platforms also offer PPC.
The advertisements will show up when people search for certain keywords that have been used in your advertisements. Advertisers will bid for ad placement in a search engine’s sponsored links when someone searches for a keyword that is related to their business. When an advertisement is performing well, the pay per click is trivial because the value of the click is worth so much more.
How Often Should I Update My Website?
A website that is not updated regularly will start to perform badly and could even drop in rankings. You should ideally update your website every two years. This is not only so it continues to look good and feel fresh but so it meets the standards of the different Google algorithms that are constantly updated.
In order to achieve your digital marketing goals, an updated website is vital. Consumers need to see that your brand is still active online and that you have not closed your doors. You will also appeal to a modern audience and consumers if you have modern and updated design instead of a slow and outdated website.
What is Inbound Marketing?
Inbound marketing might sound complicated, but it is simple to understand. Inbound marketing focuses on attracting customers through relevant and valuable content. It adds value at every stage of the customer’s buying journey. In simple terms, it is marketing that draws consumers in rather than marketers needing to go out and grab the attention of consumers.
You need to be appealing to consumers, and this means creating unique and relevant content. For example, you could create a blog page on your website where you create regular articles relating to your business, industry, and (most importantly) your consumer preferences. This content will draw consumers to your website and encourage them to convert to making a purchase or taking the desired action on a page.
What Is An Inbound Link?
An inbound link is a link coming to your website from another website. This term is generally used by the person receiving the link. For example, if you were to link to someone else’s blog or website in an article, they would be able to say that they have received an inbound link from you.
Websites that receive many high-quality inbound links are likely to rank higher on search engine results pages. They can also help you receive referral links from other sites. A good quality inbound link will need to come from an authoritative website and use a proper anchor text (such as a related keyword or simply a business name). However, it is important to regularly check the authority and spam levels of the websites that are sending inbound links to your website, as these can have a direct effect on your own ranking and spam score
What Is Content Marketing?
Content marketing is an important part of any marketing strategy. It is the creation and distribution of educational or entertaining material, such as a blog, an article, a video, or an infographic. The purpose is usually to generate brand awareness, improve website traffic, as well as bring in more sales and leads
The content is usually free and does not openly promote your brand. An example of content marketing is to write an article telling your consumers how to choose compost for their garden (if you sell compost). The article should never openly mention your brand or make mention that competitors brands are inferior. Instead, the content should be informative and relevant to your industry. This will engage consumers and allow them to trust your brand.
Is Email Marketing Still Effective?
Email marketing is one of the most effective methods of nurturing and generating leads. It is a method of reaching consumers directly, as you are sending content and offers to your consumer’s inbox. It is more effective than simply sharing content on social media and not being sure if the entirety of your audience has seen it.
You will be able to measure how many emails were opened, how many bounced, and other important metrics. Even if some email subscribers do not open your emails, the subject line and your company name will still be visible, meaning that you are still communicating with your audience. Be sure to include the option for your audience to opt-out of your email list so that, should they feel the need, they are able to unsubscribe or opt-out of receiving emails from your business.
How Often Should I Send Marketing Emails?
The volume of marketing emails that you send out is truly dependent on your audience, but you should always aim to avoid annoying your audience or inundating your consumers’ inboxes with too many emails. This can be a tricky balance to maintain but it is important for a successful email marketing campaign.
If you are a more corporate company or are B2B, then it might be best to send out emails once a week to as little as twice a month, as your audience will likely not enjoy receiving too many emails at once. For retail businesses, one to two emails a week is fair, but sending out daily emails is also useful and many subscribers enjoy being updated regularly if they trust in and use your brand often. You should perform a test to see what frequency has the most positive results.
Should I Use HTML Or Plain Text Emails?
In order to decide on whether or not you should use HTML or plain-text emails, you should look into A/B testing. However, if you would like to send image-rich emails to your consumers, then HTML is arguably the best route for that. This is ideal for retail businesses who would like to showcase their products in an email.
Plain-text emails are often preferred by marketers because these emails will look best in any email program and are not usually blocked like some HTML emails might be. To decide on which is best for your business, do a test and look at the results. Be sure to remember that many people look at their emails on mobile devices so your emails need to be able to load quickly and effectively on these devices too.
Is Social Media Taking Over Email Marketing?
You might think this because of how many people use social media platforms today, but email marketing reaches more people than Facebook and Twitter combined. Your posts on Facebook or other platforms might be targeted to a specific audience, but they will not have the direct reach that comes with email marketing.
What Is A Bounce Rate?
There are two different types of bounce rates that are important to remember: an email bounce rate and a website bounce rate. A website bounce rate is the percentage of people who land on a page of your website and then click away without taking any other action on any other page. If you have a high bounce rate, this will lead to fewer conversions and leads.
An email bounce rate is the rate at which an email was unable to be delivered to an address or inbox. A high bounce rate usually means that your email list is out-of-date os that some of the email addresses might be incorrect. There are two different kinds of bounces for email bounce rates, namely hard and soft bounces. A soft bounce is an email that could not be delivered due to temporary reasons, such as an inbox being too full or the file you are sending might be too big. A hard bounce is an email that is an email that could not be delivered for permanent reasons, such as being an invalid email address, a fake email address, or an email inbox being deleted or closed.
What Is A Content Management System?
A Content Management System (CMS) is a web application that is designed to make it easier for non-technical people to create, edit, upload, and manage content to a website. A CMS can also be used to build a website easily without having much technical knowledge. Some of the most popular content management systems include WordPress and Wix for self-created and self-hosted websites.
These CMS systems allow you to optimise your content easily and can also help you to track all interactions on your website. Some digital marketing agencies will make use of their own custom CMS for websites that they build, or will modify already-existing systems to create websites for their clients.
What Is Blogging?
You might have heard the term “blogging” when speaking to a digital marketing agency, but it can be difficult to understand what it is exactly if you are not familiar with the terminology used in the industry. Blogging involves writing about a topic that you are knowledgeable about and that is relevant to your industry and business.
Blogging is one of the core components of inbound marketing, as it can help you to connect with your audience, help to drive website traffic, improve your authority, and boost online visibility. You will need to perform keyword research before you write a blog because this is what will help you to rank on search engines and appear in searches for those specific keywords. Your blog can be anything from a How-To piece relating to one of your products or an article about a topic in your industry.
How Often Should I Publish Blog Posts/Content?
It is important to understand that search engines will index your website as soon as content is published on it. However, publishing content too often is not ideal for your audience, and will soon lose interest if you are publishing bad quality or irrelevant content on a regular basis.
You should rather opt for creating quality content over a large volume of content in order to bring in more website traffic and drive leads. A good quality article published once or twice a week will drive more traffic to your website and gain more leads than a badly written article published every day. Be sure that any blog articles or content that you write or publish are relevant, valuable, and contextual to your industry.
What Is Social Media?
In today’s world, social media platforms are becoming some of the most-used platforms for sharing news, articles, photographs, videos, and so on. Social media is the term used for the collective of online communication platforms that are dedicated to community-based input, interaction, and content sharing.
Some of the major platforms include Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest, and Reddit. These platforms allow users to share their own contact with their friends and followers, as well as share content that has been created by brands. Social media is a highly effective digital marketing tool, as it allows for more direct brand interaction between your brand and you audience.
Which Social Media Networks Should I Use For My Business?
There are no hard and fast rules regarding which social media platforms you should use for your business. The simple answer is that you need to have a presence wherever your consumers are, which are often the larger platforms such as Facebook, Twitter, Instagram, Snapchat, and even LinkedIn.
It is important to think about your industry and your audience, as this will help you to choose which platform. For example, if you would like to appeal to a younger audience, then Facebook, Instagram, Twitter, and Snapchat are the way to go. These are more visually-focused, which is what this audience craves. For an older or more business-focused audience, Twitter and LinkedIn are ideal platforms. Choosing the right platform is vital to any social media marketing strategy.
What Is A Buyer Persona?
A buyer persona is an important part of creating a digital marketing strategy, as it can help you to create a targeted and specific content plan and marketing strategy. A buyer persona is a representation of your ideal customer based on market research and real data collected about your current audience.
Not only can a buyer persona help your marketing team to create a targeted strategy, your sales team can also qualify leads using these personas, as they can provide personalised services to customers. Buyer profiles should be updated regularly, as consumers do change over time and you might create more products and services that need to be marketed to a different audience.
What Is A Clickthrough Rate?
A clickthrough rate might sound confusing, but it can be understood as the percentage of your audience that advances through to one part of your website from a marketing campaign or as part of your digital marketing strategy.
If you think about CTR (clickthrough rates) in terms of a mathematical equation, it would be to divide the total number of clicks that your page received by the number of opportunities that the consumers had to click. Clickthrough rates are important metrics to look at, as you can use them to improve or change your campaigns.
What Is Marketing Automation?
Marketing automation is software that manages marketing processes and campaigns across multiple channels. It helps with streamlining the processes and making them easier to handle, such as lead generation, lead nurturing, measurement processes, and so forth.
It can be used for identifying your audience too, which can help to make content creation and strategy creation easier and more effective. You can use this software to trigger emails and other communication to consumers based on user activity both on and off of your website. You are able to send information to consumers only when it is most relevant to their stage in the buying cycle.
What Is A Microsite?
A microsite can be thought of as a cross between a landing page and a regular website. It is used when a business or company would like to provide consumers with a different and unique experience. It is separate to the main website and will often have their own domain names and distinct branding.
If you are an online retailer, you could create a microsite for holiday shopping deals that provides an interactive experience, or if you want to focus your digital marketing strategy on one particular product or service, you can create a microsite. Microsites require SEO efforts and design efforts, but the payoff is worth it in terms of SEO success.
What Is A Landing Page?
A landing page is often thought of as a microsite but these are not in fact the same thing. A landing page is a separate page that usually contains a form that is used for lead generation. Landing pages are usually used for marketing campaigns and are used to capture visitor information in exchange for a valuable offer.
Landing pages can offer anything from downloadable ebooks and whitepapers to limited offers in your store. A landing page can be thought of as the “gate-keeper” to the valuable offer, as the consumer will need to provide information in order to receive it. If the offer is exciting, relevant, and valuable, then consumers will be more than happy to submit this information. Marketers usually create different landing pages for different personas with unique offers on each one to appeal to a wider audience.
What Is A Lead?
You may have heard this term many times when working with a digital marketing agency, but a lead is a person or company that has shown interest in your product or service in some manner. For example, someone is considered a “lead” when they fill in a form on a landing page or if they share their information in exchange for a coupon or deal.
Generating leads is one of the most vital functions of digital marketing agencies and can take many forms. Calls-to-action, landing pages, and forms are all part of a sound lead generating strategy and should be used intelligently. Leads need to be qualified before any other action is taken so that you can continue to contact the person and eventually transform them into a conversion or a paying customer.
How Do I Practice Lead Nurturing?
Generating leads is only one part of the equation when it comes to marketing. Lead nurturing is the second part, and is the practice of developing a series of communications such as emails or social media messages which are used to qualify a lead, maintain engagement, and push it further down the sales funnel.
Part of lead nurturing is inbound marketing, wherein you provide relevant and valuable content to consumers in the context of their position in the buyer’s journey. For example, a lead nurturing tactic could include sending emails with recommended reading if they have downloaded an ebook or whitepaper from your landing pages. Lead nurturing will also help you to ascertain whether or not your current content marketing strategy is working.
Why Is Mobile Optimisation Important?
Mobile optimisation involves optimising your website so that it performs and loads on a mobile device. It means that your website will be formatted so that every page will load easily and effectively and will have intuitive navigation for any mobile device. This is performed by either creating a separate mobile website or by incorporating responsive elements in the initial design.
Mobile optimisation is important because more and more consumers are moving towards using their mobile devices for searching for businesses as well as making purchases. Google now also prefers mobile-friendly websites and so it is vital for your SEO rankings that your website is mobile responsive. Users also prefer websites to be responsive so that they can make purchases with ease or browse for information quickly.
Why Should I Practice Mobile Marketing?
Mobile marketing is the practice of optimising your marketing efforts for mobile devices. This allows you to provide consumers with time- and location-sensitive content in order to promote your goods and services.
This personalised advertising will help to encourage consumers to interact with your brand in a more direct manner and will help to improve your mobile visibility. Mobile marketing does not have to be invasive or constant, but can involve sending push notifications to those who are close to your store or sending pop-up notifications for specials at a certain time of day, such as a dinner special sent to customers at 6pm if they are in your area.
What Is A No-Follow Link?
A no-follow link is used when another website does not wish to pass search engine authority onto another website or web page. It tells the search engine crawlers not to follow the link or pass credit to a linked website in order to avoid being associated with spammy websites or violations of webmaster guidelines.
No-follow links are recognised by major search engines and are important to ensure that no foul play is occurring when you are linking to another website in your content. Not all links and linking domains are trustworthy, which is why you should use no-follow links if you feel that a certain website might be considered to be spam or could have penalties against it.
Do I need Responsive Design?
Responsive design is when a website has been developed in order to adapt according to how the person is using or viewing it. Rather than building a separate website for each device it will be viewed on, a responsive website will recognise the device that is being used to browse the website and generate a page that responds to the device.
Responsive design is vital in today’s modern world especially as today’s consumers are demanding mobile responsive websites from brands that they use. Not having a website that adapts to different devices means that you might not be able to reach your audience at the right touch points of their buyer’s journey. Responsive websites are useful for both ecommerce companies and general businesses, allowing them to use your website on whatever device they please.
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