The Effectiveness of Google Ads


Using Google Ads (or any PPC platform) requires time and money, but thousands of businesses have found that it’s time and money well spent because Google Ads delivers measurable ROI.  Unlike Organic results found on Google, Google Ads are something that you can maintain, measure and control.  Depending on your Quality Score, Google even goes as far as rewarding advertisers with discounted per-click costs for Google Ad Campaigns that perform well.

The success of Google is based on one simple factor – the algorithm that determines what search results will be displayed is all about relevance. When we search the internet, we want to find what we are looking for, and we want it now.

Quality Score

This is the rating given with regards to the relevance and quality of both your PPC (pay per click) ads and keywords.  The Quality Score is used to determine many things, including what you will pay per click and your rank in the auction process. When you show Google more relevance for your Ads, the search engine rewards you with higher rankings for lower costs.

Ad Auction

The Ad Auction is used by Google to determine which ads to show and how they are ranked for position.  Google Ads calculates Ad Rank for every ad in the auction group.  Google then takes this information to determine which Ads will be shown where.

Ad Rank

The Ad Rank determines where ads appear in the sponsored results as well as how much the advertiser pays when someone clicks the Ad. Ad Rank determines your ad position and whether your ads are eligible to show at all. For example – if your ad shows up second, your rank for that given search is number two.

What Can You Do To Improve Your Position on Google?

The below points are something that NetMechanic as a Google Partner is always looking into. Struggling to get your Google Ads off the ground, and not sure where you are going wrong. These 3 points will help you if you have the know how…otherwise just get in touch with us to take over your campaigns and get your Google Ads showing!

  • Focus on Relevant Ad Extensions Only
  • Improve your Quality Score
  • Better Landing Pages – Create Unique Offers for Each Ad

At NetMechanic if we manage your account for you, we do all of the above for you and more. Let us know how we can help you generate the leads you are hoping for with better results.