Ensuring you keep up to date with technology and trends can be daunting. This is not a simple undertaking and certainly not something you need to do on a month to month basis. However, if you don’t give your website enough love, it will become old, stale and outdated. Sadly business will be lost. Making sure your website is getting the attention it deserves should be a part of your business strategy.
There is no definitive timeline for when you should get a website facelift. There is, however, data out there that suggests you should upgrade between 2 and 3 years. This will, of course, depend on a number of factors.
Your Business Goals – Are your business goals the same or have they changed over time?
Are you Getting the Results You Want Online – Along with the traditional advertising you may be doing, are you getting the footprint you need online?
Are Your Services and Products Still the Same – If you have changed your business’s strategy and offerings, it’s a good idea to make sure these are updated online.
Your Competitors – Are your competitors changing their websites and keeping their details up to date? If so, you should have a good browse through their website and see how you can benefit from upgrading your website.
Although there may be no set time for you to redo your website, it is important that you keep it up to date. Making sure your website is having regular updates, content and links are available and working, and there are no errors on your site, are all part and parcel of the website journey.
Look at how fast technology is moving and forever evolving. A few years ago, your business wasn’t even viewed on a mobile phone.
Here are a few things to look out for if you think you may be in need of a new website:
- How mobile friendly is my website?
- Has my online traffic grown since I launched my website?
- Is my website modern and up to date?
- Does my website include most of the new technologies for reaching more people online?
- Does my website function well on a variety of browsers?
- Is my website better than my competition?
- Do I still get compliments on my website?
If you are reading this article and wondering if you need a redesign – you probably do, otherwise why else would you be asking?