What makes a logo design good and why is a logo design so important?  Well, its simple. A logo does not sell (directly), it identifies your brand and should be recognizable, unique and should be seen as a flag or signature of your business.

Logos are used to identify.
Modern design trends and creative methods are used to represent the brand through color, shapes, and shape typography but keeping simplicity in mind. A logo should be able to be printed at any size and, in most cases, be effective without color.

An effective logo should work across a variety of media and applications so arguably logos should be designed in a vector format, to ensure that the logo can scale to any size.I urge your to ask yourself, is your logo still effective if it is printed…

In one color?In reverse color (i.e. light logo on dark background)?The size of a postage stamp?As large as a billboard?If your answer is no to the above please contact us so that we can help your business with an effective logo design and concept.