Make The Move: Why Choose Magento E-Commerce In 2019
Over the past few years, e-commerce has seen an impressive boom, with studies showing that searches for “shopping near me” have increased by up to 200 percent since 2017. Shoppers are (not so) slowly but surely moving towards using online stores instead of physical ones, and the same goes for many retailers.
The trajectory of e-commerce does seem to be a significant one, but some retailers are not sure how to make the move, or which platform to use for their transition. Some have an idea of where they need to be but are not sure how to arrive at this destination. Designing and developing a responsive e-commerce website can be difficult for some.
In recent years, however, platforms such as the open-source Magento have been developed which allow users to create elegant and cohesive e-commerce platforms. These tools are easy-to-use, provide unique customisation, and simple to configure.
And while there is a plethora to choose from, one that is rising in rank is Magento, which we will discuss below.
Why Choose Magento E-Commerce?
Better Website Stress Handling
While it is great to have more website visitors as your business grows, it is also important to consider what this increased number of simultaneous visitors can do to your website. Poor performance, broken pages, slow-loading speed, and a crash caused by too much traffic will have a significant impact on your reputation with consumers.
In order to remedy this, you will need to either increase your bandwidth or upgrade your website to a version which can handle this stress. Magento can help this with an advanced caching system and improved database capabilities which can streamline the way your business operates, preparing the website for those high-traffic times. And, with Magento’s exclusive cloud hosting options, your website will run smoothly during these busy periods.
Having an e-commerce website which allows you to easily track and analyse data is vital in today’s fast-paced, digital-focused world. Magento’s easy-to-use interface allows for significant customisation, and it is one of the few options which can be integrated with tools such as Google Analytics and other conversion and analytical tools.
There are also built-in tools such as Google For Retail, to help you keep an eye on how your website is performing. Data and analytics are the lifeblood of any successful e-commerce retailer, especially when it comes to consumer engagement and satisfaction. Being able to easily integrate with your Google Analytics account will allow you to compare previous data in order to make improvements to your website, as well as your marketing efforts.
Flexibility and Customisation
Having a customised and on-brand website is important in today’s world, where consumers expect and demand a cohesive brand message for the retail industry. With Magento, you have complete control over the look and feel of your website, as well as access to flexible options and tools.
Developers are able to design and develop a website that provides a seamless user experience, and can use their own graphics and colour schemes to ensure that the e-commerce site is reflective of their brand. The customisation options allow developers to build pages tailored to customer segments using custom imagery and content. This will help your e-commerce website to appeal to consumers and improve brand loyalty.
Search Engine Optimisation (SEO) Capabilities
When it comes to online visibility and improved marketing for websites, the first step to take is to boost your SEO. This can be difficult if the platform you have chosen does not have SEO capabilities, or if you have to manually install a variety of different plugins in order to achieve any form of SEO ranking.
One of the major benefits of Magento is that it is equipped with SEO tools and features including providing a search-friendly URL structure, a sitemap, a positioning layer, as well as meta-tags and descriptions. These capabilities, combined with the other tools that are available as part of the open-source platform, will help your website to be more visible to search engines and consumers alike, improving rankings and traffic.
The later 2000s have seen a significant increase in smart-phone usage, not only for general searching but for online retail too. In 2019, statistics show that almost 49 percent of consumers use their mobile device for making online purchases. This means that if your e-commerce website is not mobile-friendly, it will likely be overlooked.
Magento supports HTML5, allowing for an optimal shopping experience on mobile devices. The image size will adjust according to the screen, and developers can even include video on the site. The drag and drop feature makes it simple for developers to create a website that is fully mobile-friendly and responsive.
Consumers today demand websites which can be used across a variety of platforms, which is why NetMechanic uses Magento for almost all of our e-commerce websites. Contact us today to find out how we can help you reach new heights.