Over the past 11 years of being in business, NetMechanic has undergone many changes and has grown in leaps and bounds. And so, we are proud to announce that we are rebranding!
Our team has worked hard to create a cohesive, exciting, and fresh brand that truly reflects our values, vision, mission and culture. NetMechanic has carefully chosen our new colours to showcase our growth and performance-focused mindset, and our team has worked tirelessly to create a logo that represents everything we offer to clients.
Our name is staying the same but our brand is newer and fresher than ever before. We are upgrading and updating our image in order to highlight everything we have learnt over the years as well as our drive to provide high-performance solutions to all of our clients.
We chose our colour palette carefully, opting for green and charcoal. Green was chosen to represent the growth of the NetMechanic brand over the years, as well as our authentic and fresh personality. Charcoal is the ideal foil for this fresh green, showing that we also have a relaxed side too. We have incorporated other colours into our brand, mainly to represent the different facets of our business.
Our logo has changed drastically, no longer incorporating the signature spanner, and is now more modern and tech-related. Each circle on our logo represents the different areas of our business, ranging from maintenance and security to digital marketing and graphic design. Our team spent literally hours on the logo design, ensuring that it was just right for our new brand and new energy.
The NetMechanic website has become more intuitive to use, with an easy-to-navigate menu and a help section with FAQs and a glossary, perfect for those who might not be so knowledgeable about digital marketing or what it entails. We aim to create a hub of information and knowledge about digital marketing, helping our clients to fully understand all of the processes behind the services we offer them.
Each member of our team provided feedback and ideas about how they wanted our brand to look and feel. This helped our website designers to create a site that reflects everyone’s personality while still maintaining our professionalism. Our voice has also changed, becoming friendlier, funnier, and more upbeat while still being informative and helpful.
The rebranding process is never easy and should not be taken lightly. We have spent months choosing our new colour palette, deciding on the right logo, discussing what images look better where, as well as developing our new and refreshed website.
There have, of course, been changes made throughout this process but it is important to learn what works and what does not work for your brand. Without having a discussion about each element of our rebrand, we would not have created a cohesive end product that every team member is proud of.
Keep an eye out for our new website which will be launching soon!