With new technologies emerging every day, digital marketing teams are often left scrambling to find the best channel to reach their audiences. Choosing the right one for your business is important, as it will help you to make a more meaningful connection with your consumers, but with so many new platforms and technologies emerging, you might not be sure which to choose for your business or brand.Â
When you are looking at new technologies for your marketing strategy, consider what you are aiming to achieve with your marketing and content. For example, you might want to optimise for voice search if you notice that more people are searching for your content in this way, or you may want to invest in video content for YouTube and TikTok to reach a younger audience.
Not sure where to start? Below we look at just some of the new technologies you should be marketing with.Â
Voluminous Voice Search
Voice search is becoming more and more popular among internet users, making it one of the most important new technologies you should be using for marketing. However, optimising for voice search is different to the tactic you would use for typed text. With voice search, you need to use a conversational tone, long-tail keywords, and questions, because this is how consumers use voice search when researching. Be sure to emphasise location and location-based keywords for your business in order for it to be shown in the voices search results.Â
Chatty Chatbots
Chatbots are nothing new in the world of marketing, but these new technologies are rising in popularity with Millennials and younger generations. As customers continue to move online, you will need to improve your communications with them, which is where a chatbot can come in handy. It will help to ensure that your customers can have their most basic questions answered almost immediately and can help you to send customers through a sales funnel, eventually leading to a conversion when speaking to a live salesperson.Â
Focus On Featured Snippets
Featured snippets are a separate section in the Google search results which show the information that the search engine deems most necessary. Featured snippets pull the core information from a top-ranking post and showcase this in a separate box to the rest of the search results, and in order to optimise for this, be sure to use H-tags so that Google knows what core data to pull and show.Â
Souped Up YouTube SEO
It should come as no surprise that more and more people are turning to video content to answer their questions, and you should be tapping into this by using SEO (search engine optimisation) techniques for your YouTube videos. You can find keywords that are relevant to your business, or you can create video content of your highest-performing blogs, especially if they are how-to blogs. Be sure to use keywords in video titles and descriptions in order to appear in searches and keep descriptions accurate and non-offensive.Â
Think About TikTok
Now, you might not be completely in the loop when it comes to social media or social media marketing, but there is one platform that is gaining an impressive following, and that is TikTok. TikTok allows you to post short videos for followers to find and enjoy, and can be used for both personal accounts and brand accounts. The videos are usually short and entertaining, ideal for brands that want to reach a younger audience and capitalise on the trend.
Embrace Ephemeral Content
Instagram Stories and Snapchat are the two best channels for ephemeral content – that is, content which disappears after a certain number of hours or after a day. Why should you invest in this if your content will simply disappear? Because it can be highly interactive and can boost brand awareness. In Instagram’s case, you can save these stories to your Highlights reel, keeping the content available for a longer period, which can also help to improve engagement and visibility on the platform.Â
Final Thoughts
Adapting your marketing strategy to the new technologies emerging daily is vital if you want to continue reaching your audience. Remember to optimise your content for voice search using conversational language, try investing in a chatbot for improved communication, and focus on creating content that could be chosen as a featured snippet. Improving your YouTube SEO and TikTok strategies will also help your marketing strategy.Â
Investing in new technologies for your marketing strategy will help your brand, but if this is a little confusing for you, be sure to contact NetMechanic to find out how we can help you.Â
