Social media has become a staple over the past decade, with almost every person in the world today using at least one platform in their daily lives. These social media platforms have changed the way that people communicate with each other and with brands. Social media marketing has become a popular method among digital marketers, too. 

Businesses also make use of social media marketing to communicate and engage with their audiences, but there are some challenges that you might meet along the way. Measuring the return on investment or ROI might be difficult for those who are new to social media marketing, and creating a social media marketing strategy might not come naturally to some. In this piece, we dissect some of the social media marketing challenges you might face and how you can overcome them. 


Creating a Social Media Marketing Strategy

It should come as no surprise that creating a social media marketing strategy is at the top of our list of challenges you might face. It can be extremely daunting if you are not sure where to start, but once you understand what this strategy is, you can look at creating one. 

A social media strategy is a summary of everything you plan to do on your social media profiles, as well as everything you plan on achieving using social media marketing. Start by creating a list of your goals for social media, such as creating brand awareness or improving customer engagement. Your campaigns should focus on your audience and you will need to decide on and track different metrics. 


Measuring ROI And Metrics

Another challenge that many people face when it comes to social media marketing is the measuring of ROI and of the different metrics involved. Social media ROI is what your business sees in return for the time, money, and effort put into your social media marketing strategy. 

It can be difficult to see and understand the value of a Tweet being shared compared to how many people clicked on an advertisement, so be sure to use specific goals when starting your marketing campaign on Facebook, Twitter, or Instagram. Your goals should be easily trackable, such as the number of views of a video, the number of click-throughs on a link, or increasing your followers. 


Choosing A Social Media Platform

Knowing which social media platform to choose for your business can be difficult, especially when you consider how many options there are on offer. The deciding factor here should be your audience. Think about which social media platform your audience spends the most time on and choose from this list. 

You should familiarise yourself with the different demographics for each platform so that you can decide if it is the right fit not only for your audience but for your brand, too. You need to know where your audience is the most active, not just where they have profiles. You can use social media analytics tools to see this or even create a poll on each platform and gather this data to see which platform has the most activity and engagement. 


Building Your Follower Base

Both new and established brands have difficulty in building a follower base, especially if you are sharing content that is not relevant or valuable. Having an increased number of followers can help to improve the reach of your content, and can improve your ability for social listening for improved content creation

The first step to building your follower base is to make sure that the content you share is relevant and valuable, engage with your audience by responding to comments and reviews on your social media profile page, and follow your consumers back on platforms such as Instagram and Twitter. These actions are simple to complete and will cost you nothing to perform. However, be sure not to simply build your follower base only to stop engaging with them once you reach your goal. 


Increasing Organic Reach

It can be disappointing when you notice that your social media marketing strategy is not performing as well as it should. Organic reach is one of the major challenges faced by marketers, but it can be overcome by following some simple steps. The key to increasing your organic reach is to create and curate the right mixture of content for your audience. 

You can use a social media management tool or the built in analytics of the platform to see how much engagement your posts receive, and make notes on which ones received the most and which ones received the least. You can base your content calendar decisions on this information to help improve your organic reach. 

If you are facing social media marketing challenges and want to make the most of these platforms for your brand, feel free to contact NetMechanic today to find out what we can offer you.