Any business owner worth their leather briefcase (and caffeine addiction) knows that having a professional website design can work wonders for their brand. And while consumers today demand that businesses have websites that provide them with a positive and intuitive experience, not many people consider the purpose of a website when using it. 

When you are thinking about your website design visual aspects often come to mind first. It is important to have a visually pleasing website, but if the website design is not effective, you may find yourself losing leads as well as your audience. For a website to be an asset to both your business and to consumers, it should have a purpose-driven path from the beginning. 

Not sure what this all entails? Below we take a more in-depth look at how you can use a purpose-driven website to grow your business. 


So, What Is A Purpose-Driven Website Design?


A purpose-driven website design provides a much-needed balance between function and aesthetics. Rather than have the user-journey as an after-thought, a purpose-driven website design considers the intentional journey that you want your users to take at the very beginning of the website design process. 

By starting your website design process with the customer journey in mind, you will find that you are better able to create a site that is purpose-driven and is more intuitive for users. You will also find that your website is of more value to your business too, as it drives leads and traffic rather than simply looking pretty and selling products or services. 


How To Use It To Grow Your Business


Now that you understand what a purpose-driven website design is, you are likely wondering how you can use it to grow your business. This might sound a little too technical for some, but we have some useful information that you can use to truly leverage your purpose-driven website for your business. 


Understand The Ins And Outs Of Your Business


Before you can create a website with a purpose, you and your team need to understand the ins and outs of your business, and this is especially true when working with a website design agency. If your website design team does not understand your business, your website may not serve your needs or your consumer’s needs accurately. 

A designer cannot design a website without some understanding of what a business does, what it offers, and who it speaks to. Understanding even the basics of your business will allow them to build a website that is more purpose-driven, and will allow these designers to create audience profiles for the various end-users of the site, helping them to create a cohesive and intuitive user journey. 


Have Clear Goals


Understanding your business is a vital component of any purpose-driven website design, but without any clear goals, no front- or back-end developer can create a website. Having clear goals in mind will not only help to set the parameters of the design, but will also help to provide users with a clear idea of what your business values. 

There is no one-size-fits-all when it comes to website design, which also means that your goals will be different from other businesses in your industry. For example, you might want to drive more traffic to your product pages if you sell unique goods, or you might want to build your brand awareness if you are a small business. Having a website built specifically for these purposes will make it easier to navigate and will improve its measurability. 


Focus On User Journey


The priority of your purpose-driven website design should always be to provide a premium user experience. In order to do this, you need to put yourself in the shoes of your ideal audience. Think about how they are finding your website: is it form a PPC ad, a Google search term, or from an email marketing campaign? 

Answering this question will help you to decide on which keywords will help to grab their attention and drive them to take the desired action. You will also need to think about what next action they will take once they click onto your website, as well as what messaging will appeal to your audience. If you have multiple buyer personas, you will need to take this into account and create more than one user journey based on this information. 


Make Simplicity Your Priority


A purpose-driven website design is, inherently, simplistic. This is because it is not focusing completely on the aesthetic side of the website but is ensuring that the website functions in an a manner that makes sense to anyone who might use it. A positive user experience is about simplifaction rather than complication. 

You can use a purpose-driven website to leverage your business by having clear goals, focusing on your user journey, ad understanding your business. If you would like a website with a purpose, feel free to speak to the NetMechanic design team today.