Social media is used by almost everyone in the world today, and if your business is not optimising its social media marketing strategy, you are likely not reaching your audience in the way you should and could. You might be using outdated techniques or are targeting the wrong audience, which can have detrimental effects on the success of your social media marketing campaign. 

When you are creating a social media marketing campaign there are questions you can ask that will help you to improve your efforts. Start by examining your goals and what you hope to achieve for your campaign, then move on to looking at the different platforms that meet your needs. Below are just some of the questions you can ask to help boost your social media marketing campaign. 


What Are Your Goals?


This is an important question for any social media marketing campaign. If you are a startup or niche business, your goals will be to create brand awareness and test ideas. For more established brands, your goals might be to boost sales and generate quality leads. You will need to think carefully about what you would like your social media marketing campaign to achieve. 

Once you have decided on your goals, you will also need to look at what metrics you will be measuring for success. If you would like more likes on your page, you will need to create posts and content that will drive this. You may want to engage your audience in a dialogue about a product or service, which would mean that your content should be more conversational and interactive. 


Who Are You Targeting?


Your target audience is vital to the success of any social media marketing campaign. You will need to consider whether your business caters to local, national, or international consumers. The target age group, location, and online behaviour are also important as these will help you to narrow down who you will be creating content for. 

You can then filter your content based on these demographics, allowing you to reach the right people at the right time. If you will be creating ads on your chosen social media platform, then you can use this information to select only those who will be interested in what you are offering. Be sure to keep your target audience in mind whenever you are creating content for your social media campaign. 


Which Platforms Should You Use?


The platforms you choose and your target audience are closely related. You will need to understand your customer’s identity before you make a decision about which platform will best suit your needs. This is because different social media platforms appeal to different demographics. 

Instagram, Twitter, Snapchat, and YouTube are more popular with the younger generations, while Facebook, Twitter, and LinkedIn are more popular with older social media users. The platform you choose will also be impacted by your industry. A health and wellness brand should focus on more visual content, meaning that Instagram is a good choice. If you are a corporate or financial brand, Twitter and LinkedIn are likely where your audience spends most of their time. 


What Content Will You Post?


Having a carefully planned content strategy will help you to have social media marketing success, but you will need to think carefully about the content that you will be posting. Your audience might resonate more with inspirational content or they might find informational content is their preferred option. 

You will also need to think about the content medium that you will be posting. Articles are popular on platforms such as LinkedIn and Facebook because these allow you to post links that are clickable. Visual content such as videos and images are known for improving audience engagement, but be sure that they are related to your brand and industry. Sensitive topics should be approached with caution. 


What Metrics Should You Use?


Knowing what metrics you will be measuring is also an important part of a social media campaign. This includes the number of likes, shares, comments, and general engagement with your content and your profile on the social media network. You are able to view this data using built-in social media insights and analytics tools, allowing for more targeted campaigns. 

Discovering what your goals are and who your target audience is are vital first steps to a successful social media marketing campaign. You will need to choose the platform and content that will resonate with your audience. If all of this is still confusing you, feel free to contact NetMechanic today to find out about our social media management packages.