Search Engine Optimisation (SEO) consists of several moving parts and different tasks. All of these work together to reach the goal of improving the strength, health, and visibility of your website. One of these moving parts includes backlinking. Now, you are likely wondering what, exactly, backlinking is. 

It probably sounds a little bit technical and difficult to understand, but backlinking should be a part of any successful digital marketing strategy. Simply put, backlinking is the process of acquiring links (or hyperlinks as they are often known) from other websites to your website. They help to improve the strength, health, and domain authority of your website. 

Google’s ranking algorithm uses backlinks as part of its ranking system. What this means is that search engines will crawl the web using links, and they will crawl links between the pages of your own website as well as links between entire websites. The links that point to your website can help to improve its quality in the eyes of Google and other search engines. 

So, now that you understand backlinking a little better, keep reading for just some of the reasons why it is so important. 


Referral Traffic Rates Highly


Any digital marketing agency worth their caffeine addiction knows that referral traffic is important. But business owners might not be so sure. A link to your website from another highly-ranked website can bring you in a significant amount of referral traffic. 

Referral traffic is simply when a user is reading content on a website, sees a link that points to your website in the content, and clicks on it through to the page it is linking to on your site. If the content is relevant this also means that the traffic to your website will be relevant too. This could bring in more leads and conversions for your business. 


Search Engines No Longer Need To Search


Well…of course they do, but by using backlinks, you will make it easier for these search engines to find your website pages. The crawlers or spiders on Google use backlinks to find, crawl, and index pages on your website. 

More quality, relevant backlinks make it easier for Google to find you quickly and easily. You will improve your SEO results and you will also be able to rank higher on search engine results pages (SERPs). Think about it like this: it is not easy to find a new city that is not connected to any other cities or roads. If your website is not connected to any others, it will b harder for search engines to find you. 


It Improves Your Reputation


Having relevant backlinks from sites with a high domain authority can help to improve your online reputation. This is because (as much as it wants to be) Google is not human. This means that, when it comes to determining which sites deserve high rankings, Google needs something to show it which sites it should choose. 

Backlinks can be used to build your reputation. Search engine crawlers will show search results of popular and authoritative websites, and part of this authority is having backlinks pointing to your website. Search engines see popular, backlink-rich websites as more trustworthy and will, therefore, designate them with a higher ranking and a more trustworthy authority.


Better Brand Building


Good backlinking and link building can help to build your brand and can help consumers to view you as an authority in your industry. For example, you could write an article that includes a link back to your website and circulate it on other sites, such as news websites or even online magazines. You will need to be sure the website linking back to you is relevant. 

You are showing others in your industry that you have the expertise, too. This will help to improve your brand awareness with possible networking potential. Building your brand online is vital to the success of any modern business. Backlinks can help to show consumers that other companies and brands trust you, which will encourage them to trust you too. 


Outreach Builds Relationships


When you are building backlinks, you need to perform what is known as outreach. Outreach involves reaching out to other authoritative websites and asking if they are willing to share your article or post on their site and include a “do-follow” link (a link that will take users to your website from the article) in it. 

By contacting these sites, you will build up a rapport and a relationship with their teams. They are usually key influencers in your industry or in a niche that is related to your industry. This will allow you to form solid relationships that could lead to future collaborations. You will also improve your brand reputation and trustworthiness with authoritative connections. 

Boost Your Backlinking

Backlinking is not as technical or as difficult as you might think. In fact, it is one of the simpler aspects of a digital marketing strategy. The referral traffic from a backlink can help to improve conversions, search engines will find your website quicker and easier, and your online reputation will be improved. 

You can speak to a leading digital marketing agency by contacting NetMechanic today to find out how we can help you with a brilliant backlinking strategy.