Google ads play a major role in trying to increase your business’ online footprint. In fact, advertising on Google can do wonders for your business. When a consumer searches for a term or phrase, Google will show the consumer the relevant ads based on the keywords used in the search. This is how ads on Google put you in a position where you are most visible to customers when they need you.
Below are reasons why Google Ads is a powerful tool you can use to grow your business.
Google Ads Show Up When You Need Them Most
When people search on Google, they are typically in the market for the keywords they are searching for, meaning they are usually looking for something at that very moment. It’s a great opportunity for your business to get in front of prospects at that instant they are making a buying decision.
You Only Pay For Results.
Google Ads are not only super affordable, but you also only pay if someone clicks on your Ad. Of course, if a searcher clicks on your ad, then it’s safe to assume that the advertisement worked. They have a pay-per-click advertising model that allows for this arrangement.
Advanced Tracking Ability
You can track how many people see your ads. Google Ads allow you the opportunity to adjust and amend ads as they are a good research tool. For instance, if you notice that a lot of people are clicking on your ad but no one is buying anything once on your site, you can either edit the landing page or the ad itself.
Google Ads Help You Guide Your SEO Strategy
SEO is a great investment because if your site is on page one, you don’t have to pay for the clicks to your website. With the help of Google Ads, you can get your website on the first page of search results within hours, but you have to pay for each click. Furthermore, Google Ads gives you the ability to test different keywords and see if they drive sales for your business.
Google Ads can help you garner more direct sales and website visits because your website will pop up at the time consumers are most likely to make a buying decision. Overtime, your brand will be able to get the exposure it needs to soar.
At NetMechanic we are the experts and here to educate and help you. Get in Touch to get more leads to your business in 2019!