Many brands and businesses do not think that they need SEO (search engine optimisation) as part of their marketing strategy. This is especially true in industries such as plumbing, garden landscaping, and even compost manufacturers. The fact of the matter is, however, that any industry can benefit from having SEO as part of their digital marketing strategy. 

Any successful digital marketing strategy has search engine optimisation involved in order to make an impact. Without optimising your website or your content, you will not be able to reach your target audience and your online presence will be diminished. 

Even industries such as the film industry need SEO, as we recently found out with the popular Birds Of Prey (And The Fantabulous Emancipation Of One Harley Quinn) film. The studio changed the name of the title to read Harley Quinn: Birds Of Prey. The issue here was not the length of the film title, but the fact that the lead character’s name was not at the beginning of the title. 

Your digital marketing agency will know that high-value keywords, or focus keywords, should always be at the beginning of your title. This will help search engines to show it in the results. If the film industry is seeing the value of using SEO in their digital marketing campaigns, you should surely see the value for your own. Below we look at the power of SEO for any industry. 

 

Organic Search Drives Website Traffic

One of the major reasons why SEO is so essential for any industry is because organic search, or the act of searching for a keyword and then clicking on the top unpaid results, drives the most website traffic. Organic search is a vital component of the customer journey, and is often the best way to complete a conversion. 

Being highly visible and easy-to-find on search engines such as Google or Yahoo will help your business or brand to improve its website traffic. More website traffic can mean more conversions and more profit, especially if you are a smaller business or a startup. Organic search for companies offering services such as plumbing or construction is vital as these are often not optimised by their owners. 

 

Better Trust From Consumers

In today’s world, if a consumer feels as though they cannot trust a brand or a company, they will be less likely to use their products and services. The goal of SEO is to establish a strong foundation using an easy-to-use website that can be found in search thanks to its reliability and trustworthiness. 

Your brand’s trust and credibility, according to Google, is built with quality backlinks, positive user behaviour and experiences, machine-learning and crawler signals, as well as on-page elements that have been optimised. Once you are seen as being trustworthy, you will notice your website traffic improving and more positive reviews online about your brand or business. This is especially effective for those industries that rely on word of mouth, such as event planning or landscaping. 

 

Success Measured With Numbers

There are some people who might be wary of using a digital marketing strategy such as SEO, as they feel that you cannot truly measure the success of “online” marketing. However, with tools such as Google Analytics and Search Console, you are able to monitor and measure your success with actual numbers and data. 

The metrics that will help you to improve your campaign, especially metrics such as bounce rate, website traffic, time-spent-on-site, and dwell time. Using these metrics, you will be able to change your keywords to drive more traffic to your website, create better content to engage your audience, and monitor how much you are spending on your paid advertisement campaigns. Being able to measure your success will help you to understand how powerful SEO can be for your industry. 

 

Super SEO

Any industry can benefit from the power of search engine optimisation, from home-baked goods to established retailers. Organic search helps to drive more traffic to your website, bringing in more leads and conversions, which can improve your profits and your return on investment. You will also be more trusted by your consumers and you will be able to measure your success in real-time. 

If you would like to reap the benefits of SEO for your industry, speak to NetMechanic today to find out how we can help you.