Having a website for your business is vital in today’s modern world – without one, you will be a ship lost at sea – but simply having a website is not enough. You need to drive traffic to your website, which means that you need people to visit it and spend time on it. This traffic will not only help to improve purchases but can also help to boost your online visibility and your SEO rankings. 

When you are working on a digital marketing strategy you should focus on driving more traffic to your website. Your website should be professionally designed with an intuitive interface, and you should invest in SEO (search engine optimisation) tactics to increase your visibility. If you are not sure how to implement these tips, below we take a look at how you can generate more traffic for your website. 


Target The Right Topics


When it comes to generating more website traffic, content marketing is one of the best ways to do so. However, if you are going to be writing blogs or articles for your business, you will need to target the right topics in order to gain audience interest. SEO is one of the best ways to achieve consistent traffic from searchers, but it will only work if you are using the right keywords

In order to achieve these results, you will need to write about topics that people are interested in, which means you need to perform keyword research into which keywords have the highest search volume and low competition. This will make it easier for you to rank for these keywords and gain organic traffic for your website. Be sure that your topics are related to your industry and that the phrases can be inserted naturally into your content. 


Add To Online Business Directories


If you are interested in bosting your website traffic for free, from a reliable source, you could choose to list your website on a free online business directory. For almost all of these websites, your profile will have a link back to your website, helping to drive traffic to it and increasing your back-linking profile. 

Many business directories also have a high domain authority ranking from Google and other search engines, which can help to improve where your listing and website appear in search engine results. Online business directories are ideal for those with a smaller budget who might no able to invest in paid SEO. nsure tt be able to pay for content marketing or who want to increase their online presence as well as their website traffic. 


Soup Up Your Social Media


Using social media platforms such as Facebook, Twitter, and Instagram can help to drive traffic to your website without costing you too much money. If you write blog posts for your business, you can link to these posts on your Facebook and Twitter profiles (Instagram does not allow links in captions) and use a call-to-action to encourage people to click on these links. 

Using video content and posting this onto YouTube can also help to drive more traffic to your website, as consumers today prefer and enjoy video content more than ever. You can include links to your website or to specific pages of your website in your video description, helping to build your online visibility and website visitors. Remember to use keywords in any image descriptions or captions, so that your content will be shown for searches. 


Love Those Landing Pages


A landing page is a highly useful SEO tactic, and can help to drive traffic to a specific page and can lead to people visiting your actual website too. A landing page is a page created specifically for a product, promotion, or service and focus on one specific call-to-action, making it more likely that this action will be taken. 

For example, you could create a landing page for a new product you are selling, and as well as having a call-to-action, you can include a link to your main website on the “Thank You” page, encouraging people to look at what other products you have on offer. Because landing pages are so specific, you can create extremely targeted messaging for your different consumer segments. 


Guide That Traffic


Part of generating more traffic to your website is providing people with a positive user experience and customer journey. This will increase return traffic and encourage new website traffic from potential customers. An intuitive website is also an important part of any successful SEO strategy. 

Start by targeting the right topics, adding your website to online business directories, and improving your social media strategy. Building specific, targeted landing pages will also help to drive traffic to particular pages. If you are interested in improving your website traffic, contact NetMechanic today to find out how we can help you.