Planning and implementing a social media marketing campaign is an essential part of any marketing strategy, especially in today’s day and age where consumers are using social media platforms more than ever. But for those who might not be as socially savvy as others, a social media campaign can seem extremely daunting. However, there are some tools that you can use to make the process a little bit easier. 

When you are building a social media marketing strategy it is important to focus on content, especially the quality of the content you will be sharing. The quality of your content can be improved with a little help from some top tools. Some of these tools have both paid and free options, with others offer only one or the other. Below we talk about just some of the top tools that can be used for social media campaigns. 


Image Creation Software


Now, when it comes to various social media platforms, including Facebook, Twitter, Instagram, and YouTube, it is a known fact that visual content performs better than simple written content. This means that you will need to have eye-catching images that will encourage your audience to read your posts and click through to any links you might be sharing. 

But, creating your own images can be difficult if you do not have the technical knowledge or creative flair. Luckily, there are tools that you can use, such as Canva, which allow you to create your own images with easy-to-use templates and beautiful free stock images. The templates have been sized to perfectly fit the image sizes required by the different social media platforms. So, if you are a true beginner at social media marketing, can still have professional-looking images for your posts. 


Find The Best Hashtags


Using hashtags on social media is an effective method of boosting awareness about your brand, business, or cause. However, finding the right hashtags can be somewhat confusing, as you can so easily use them incorrectly or use the wrong hashtag for your cause. Tools such as HashtagsForLikes can help you to find the best hashtags for your campaign. 

This tool allows you to find the most relevant and trending hashtags that are being used on social media today. You can use these hashtags to attract a targeted audience and to gain more awareness of your brand, cause, and social media posts. Simply type in a keyword or a hashtag you want to use, and you will be shown the best hashtags for your brand. This will allow you to remain relevant and avoid making any social media marketing faux pas. 


Simple Social Scheduling


Creating content is only half of the process when it comes to social media marketing. Many companies also have more than one social media account, which can make it difficult to juggle the different content that is posted onto each one. A scheduling tool such as HootSuite can help immensely for those who have many tasks to complete, with social media posting being the last on their list. 

 You are able to easily load and schedule your social media content, making it easier for you to manage the accounts and monitor the success of your campaigns. Scheduling your social media will also allow you to be more organised which will result in a better planned out content marketing strategy. You can schedule up to a month’s worth of content in advance, which gives you one less thing to tick off of your to-do list. 


Keep Track Of Brand Mentions


Social media marketing involves more than creating and posting your own content onto your own channels. You will also need to monitor what is being said about your brand online, whether it is in reviews, articles, or even forums. Luckily, there is an easy-to-use tool for this known as Mention

Mention allows you to monitor your brand’s reputation in real-time, allowing you to monitor certain keywords, the names of your products, service,s and your company name itself. You can respond to reviews and comments from within the platform, without having to trawl through the internet to find the comment. You can also monitor any replies or other interactions, making it easy for your brand to respond t consumers and become recognised as a brand that truly listens to and interacts with their audience. 


Become Social Media Savvy


In today’s world, no brand or business can afford to miss out on the power of social media. However, for those who might not have much experience in the field, or for smaller business owners who do not have time n their hands, social media often takes a back seat. 

There are some tools that can be used to make any social media campaign a success. If you would rather leave your social media marketing and management to a professional agency, do not hesitate to contact NetMechanic to find out more about what we can offer you.