The last time you used an app or a website, you most likely don’t remember the experience very much. You probably remember the content, or the functionality quite well, but the experience is at the back of your mind (among other, unimportant things). And this is a good thing!

Not remembering the user experience (UX) design of a website means that it was developed so seamlessly and smoothly that everything operated as it should. The only time that UX should stand out in your mind is if it makes you think, “Wow, using this is fantastic!” You should be sure that your user experience design provides people with a positive consumer journey. 

But, if you are not well-versed in technology, UX can be a bit tricky to understand. Keep reading below for some valuable information. 


So, What Is UX?


As you might have gathered by now, UX stands for user experience. UX design is an important part of the design process, but it is concerned with more than just how the site looks. You could think about the UX as the skeleton inside the body of your website – it is the “bones” of your end result. 

User experience design involves planning out an experience by creating a workflow for the developers to follow. This planning will also look at what is needed, where everything should be placed on the website, and why it needs to be done this way. Research into consumer behaviour and preferences is an important part of UX design too, as this will reveal trends in the market and help to show what customers are looking for. 

  • The Importance Of Intuition: Providing an intuitive experience for both mobile and desktop is vital. This includes the amount of time it takes for the page to load, as well as how quickly a person can start using the app or website. If someone can start using the program without too much guesswork or guidance, then the UX designer has done their job well. 
  • Keep Those Conventions: It is all good and well to want to stand out from the crowd, and this should be one of your overall business goals. However, when it comes to website design and development, maintaining the conventions of UX is important. This is because design conventions are chosen through a process of natural selection, with the best ones being kept due to user expectations. 

Understanding UX a little more can certainly help you to see how important it is to your business. But, if you are still not convinced, below are just some of the reasons why it is so important. 


Figure Out Your Goals


One of the major aspects of UX design is discovery. This discovery can involve speaking to different departments in your company, such as the marketing, sales, and even C-Suite sector. Each of these departments will likely have their own goals, but UX can help to narrow these down into one cohesive website goal

These goals will be used directly in the website design, content placement, and audience persona of the website. If you were previously unsure about what your goals were with your business website, a UX designer can help you to reach a final decision. This way, your website will achieve exactly what you want it to achieve, instead of feeling like a hodge-podge of ideas bundled together. 


Focus On Your Audience


The days of the hard-sell are over, and with them died the websites that are geared towards making a sale instead of communicating with an audience. Once you have figured out your goals, you can move on to focusing on your audience, which is arguably the most important part of UX design. 

Websites need to provide positive customer journeys and experiences for multiple personas. Buyer or audience personas are fictional embodiments of the real people that will be using your website. These are helpful because it can help you to properly segment your audience and decide on what will best encourage them to interact with your website, help them meet their goals, and eventually take action ending in a sale or lead. 


Better Content Creation


Knowing what your goals are and who your audience is will help you to create better content that is more relevant and valuable for consumers. The reason why almost every person goes to a website is that they are looking for information that will help them answer a question or solve a problem. 

If your audience is not receiving information that is valuable to them on your website, they will almost certainly look elsewhere. Your content should clearly show how you talk to people and what you are saying. How you talk to people involves your tone and voice (playful and fun or serious and wordy?) and what you are saying involves the topic choices and graphics that you use to get your message across. 


User Experience Equals User Loyalty


If you provide a seamless, cohesive, and positive user experience, then your UX designer has ticked all the boxes. UX is a vital part of any website design, whether you are a business or simply a blogger. Figuring out your goals, understanding your audience, and creating better content are just some of the reasons why you need a good UX design. 

Let NetMechanic help you to improve your online visibility, brand awareness, and customer interaction with a new and fresh UX form our stellar team. Contact us today!