We get a lot of clients/friends asking us the question “what is Web 2?”. This article simplifies the meaning of Web 2 but if you want to read about all the technicalities and history then click here to read the article hosted on Wikipedia.

The founder of the term “Web 2” is known as Tim O’Reilly. Web 2.0 encapsulates the idea of the rapid increase or improvement of interconnectivity and interactivity of web-delivered content.

The essence of Web2.0 design isn’t graphical effects but the discipline of simplicity and how business embraces the strengths of the web and uses it as a platform.

Web 2.0 is beautiful. In fact, many designers manage to create really amazing, particularly dark and fresh web-designs, which are visually appealing and make a great first impression. Badges, Gradients, Backgrounds, Mirror and Shadow Effects as well as Shiny and Glassy buttons are trendy, but the most important aspect is the rapid increase of rich content to your website, supporting sites, communities and other means to get your message to the public.

Characteristics of typical Web 2.0 websites.

  • Simplicity
  • Central layout
  • Fewer columns
  • Separate top section
  • Simple navigation
  • Bold logos
  • Bigger text
  • Bold text introductions
  • Strong colours
  • Rich surfaces
  • Gradients
  • Reflections
  • Cute icons
  • Star flashes

How you can embrace the strengths of Web 2

  • Communities
  • Blogging
  • RSS syndication
  • Social Networking
  • Cell Phones
  • Mail Campaigns

Some example sites listed below

  • http://www.skype.com
  • http://www.flickr.com
  • http://www.kontain.com
  • http://www.vimeo.com
  • http://www.delicious.com
  • http://www.digg.com

All the websites we design and develop we follow the Web 2 design trends. On top of this we create visually appealing designs and can advise you on how to embrace the strengths of Web 2 and how to get your message to the public.

Garth