It’s quite surprising how few business owners really understand the importance of website performance and the role it plays in converting your clients. Sure you would like a website that is very modern, has beautiful graphics and key information, but if it takes longer than 10 seconds to load your potential client or prospect will not hang around to see what you have to offer. Your website design must be quick and user friendly and also relevant to the users search query.
Website Design Page Speed
The slower the page loads the less likely clients will wait and engage with your brand. Page speed is key and if a good speed is reached the more likely potential clients will visit your site and do business with you. Please refer to Google’s page speed tool.
Design Best Practices for website performance
Having eye catching huge images,third-party scripts and style sheet are quite heavy on the pocket and can negatively affect the websites performance. Unfortunately with such big bold designs the Call To Action is the last thing to populate on the screen especially when viewing on a mobile device. We suggest using light weight images and tinypng.com and tinyjpg.com to optimize images for your website.
Your Website Design Must Be Mobile Friendly
Most people browse using their mobile phone. If your website is not responsive or user friendly when using a mobile phone you can be sure to lose up to 65% of potential leads.
Google Analytics for your Website
There is so much you can do with website analytics – yet it is something that alot of us do not use to the best of their ability. For instance you can track a single customer across your site and across multiple devices thereby ensuring you can tailor your website to your prospects needs. Google Analytics can also give you a website performance report that has in-depth information regarding each page.
Speed Increases SEO (Search Engine Optimisation)
Faster pages earn higher SEO (Search Engine Optimisation) rankings than the slower ones. Google has also announced that it is moving in the same direction for mobile web pages. Overall you get rewarded for having a speedy website and your clients have a better overall experience.
Website Performance Checklist
- Ensure all page images are resized and optimized for the web
- If your website design is developed on WordPress we recommend using page caching tools such as wp fastest cache etc.
- Ensure that your HTML and CSS is minified. This compresses your HTML and CSS files into single line code.
- Ensure that your server response time is quick. In most cases if you are on a shared hosting platform you will most likely have a slow page speed.
- Ensure that your priority content is above the fold and prioritize your content.
- Leverage Browser Caching.
- Enable Compression.
- Aim to get a 80/100 page speed test. Google will then give your website design the green light.
May the Speed be With You.