We all remember (well, those of us old enough to have watched it) the movie You’ve Got Mail, the romantic comedy that showed the positive side of very early internet dating. And it is that phrase, “You’ve Got Mail” that digital marketers hope appears in their audience’s inbox, enticing them to open the email, click on the link, and complete the steps to becoming a conversion. This can be done with a squeeze page.
Email marketing is one of the most effective methods of gathering leads and information from your audience. The number of email users is growing on a daily basis, and tapping into this potential will allow you to improve and personalise your marketing strategy.
When you are working on an email marketing strategy you need a list of emails to start with. However, gathering these emails can be difficult, which is why you need to use a tactic such as a squeeze page to collect this information. Below we take a look at what a squeeze page is and how you can use it for your email marketing strategy.
So…What Is A Squeeze Page?
If you are working with a digital marketing agency, you have likely heard a few terms and jargon thrown around, but one which might not make much sense to you is the “squeeze page”. A squeeze page, in simple terms, is a type of landing page that is created solely for the purpose of gathering the email addresses of potential customers and subscribers.
The difference between a squeeze page and a landing page is that a landing page could have several goals, such as signing up for a free trial of a product or service, downloading an ebook or white-paper, or even registering for a webinar. All squeeze pages are landing pages but not all landing pages are squeeze pages (as confusing as that sounds!).
Another difference is that the messaging on the squeeze page needs to be straight to the point and concise. A landing page usually has more copy on it with related keywords and links. Having this shorter copy will encourage people to provide their email addresses, especially if it is short, punchy, and gives a clear call-to-action.
When Should I Use A Squeeze Page?
Now that you understand a little bit more about what a squeeze page is, you can put it to use for your email marketing strategy. You should use this tactic if you need to gather more email addresses for a new campaign or if you would like to gain more leads. You could provide people who sign up with downloadable content that is exclusive to the page, as incentives often drive more email signups.
It is not only entrepreneurs who use email marketing as part of their digital marketing strategy. Retailers with ecommerce stores can use these pages to gather email addresses of interested customers and send them exclusive newsletters and product announcements, which could lead to increased sales. You should use a squeeze page for a definite goal, and a landing page for those times when you want to create awareness about a product or service.
Best Practices For Best Results
Creating a squeeze page might sound like a complicated process, but there are some simple tips and tricks you can follow to make your email marketing strategy easy and seamless.
- One Call To Action: It is important to remember that a squeeze page is not a landing page, and therefore, there should only be one call-to-action. The CTA should be something along the lines of “Enter Your Email Address” or “Signup Now”. Be sure to make this button stand out and keep the CTA short and to the point.
- Love That Lead Magnet: A lead magnet is a free offer you provide to the people who signup with their email addresses. For example, you could offer a free ebook with your advice for success to people who signup on your website, or you could offer a free video course in a service that you offer. Lead magnets should always be high-value content and should not be published elsewhere on your website or social media platforms.
- Eye-Catching Aesthetics: One important aspect to remember is to keep it eye-catching and on-brand. The imagery should never be too cluttered – remember, it is only a single page, and it should use your brand colours effectively. A well-designed and attractive squeeze page is more likely to drive more signups.
Keeping your squeeze page simple and on-brand will help to ensure that your audience understands what is required of them and will encourage them to provide the details that you need. If you would like to improve your email marketing strategy, contact NetMechanic today to find out more.