For a person who is new to the SEO (search engine optimisation) scene, the terms “organic traffic”,  “paid traffic”, and “direct traffic” can be confusing but they do not need to be. Each of these elements is important to a successful digital marketing campaign, but organic traffic is arguably the most vital of all. 

Content marketing strategies can improve organic traffic but only if used smartly. It can help to improve your website’s SEO ranking and can send signals to search engines that your website is providing relevant and valuable content to users. It can be tricky to achieve this SEO staple, but will become easier once you understand what it is and how it can benefit your business. 

Keep reading below for some helpful information on what this SEO tactic is and why it is beneficial for your business. 


So, What Is Organic Traffic?


For those who might not fully understand this concept, in simple terms, it can be thought of as visits to a website or web page directly from the search engine results pages. Think about it like this: when you type in a search term into the search engine, you will be shown a set of results. 

These are the organic results, which are shown based on the keywords that the content uses and whether they relate to the search terms. When a user clicks on one of the links to the content that is shown, this is recorded in an analytics tool, usually Google Analytics. This data can be used by a digital marketing team to create a better content marketing strategy. 

The major difference between organic traffic and paid traffic is that paid traffic is paid for and organic traffic is free. Organic traffic involves using SEO tactics in order to improve your rank on search engines. These can involve creating relevant, valuable content using keywords that relate to your product or service, as well as implementing a backlinking strategy that improves the authority and visibility of your website. 

It is important to remember that this might take a longer time to reflect results than paid traffic, but it is a vital component of any digital marketing strategy. 


Why Is Organic Traffic Important?


Paid advertising might have almost instant results, but organic traffic is targeted, which makes it highly valuable to your marketing efforts. Users who type in certain keywords or queries often have a very specific intent behind the search, and if you can provide them with a solution, you will likely gain a new lead or even conversion. Below we look at why organic traffic is important to any business. 


It Is Free


This is arguably one of the major benefits – it is completely free. All you need to do is write blogs or articles for your website using pertinent keywords and publish them on a regular basis. You could also look into publishing your articles on other websites, but this might cost you money if the platform does agree to publish your work. 

While organic SEO might be free, it is important to remember that your ranking might not improve immediately. You will need to be prepared to continue your efforts for at least three to six months, but once you do start to rank you will see the effort was well worth it. You will be one step ahead of the competition who might be stuck in an endless paid campaign loop without any results. 


Increase Your Credibility


Organic traffic can help immensely to increase your credibility and authority. This is because unique and relevant content sends signals to search engines that your website is trustworthy. In turn, this shows consumers that your brand is trustworthy, because your content is being shown on the first page of the search engine results. 

Your online reputation will also be improved, as consumers will see that you are not simply attempting to sell a product or service, but are actively trying to understand what they need and are looking for in terms of content. Being seen as credible and trustworthy in the eyes of your audience can help to drive more traffic to your website and improve your brand awareness. 


Build A Permanent Ranking


Using paid traffic can help to a certain extent by showing your paid advertisements at the top of the page fo search results. However, once when you are no longer able to pay for or no longer have any promotions to advertise, this traffic will soon dry up. 

If you decide to create evergreen content using keywords and relevant information, you will be able to build a permanent ranking online. NetMechanic has an expert team of content creators ready to improve your online presence. Contact us today to find out what we can offer you.