The Who had a burning question in their song Who Are You that many consumers have today about a website with little to no information on them. Having information on your website is as important to consumers as it is to search engines, and not providing this information could certainly hurt your rankings.
Think about it like this: if you were to make a purchase from someone or make use of one of their services, and there was no information on their website, would you decide to continue with the transaction? If you are working with a digital marketing agency your information will be correctly displayed. However, this might not always be the case for some websites.
If you would like to learn more about how to find information on or about a certain website, we provide some insight into how you can go about this.
Pinging a Website
Pinging a website is an effective way to ascertain whether or not it is accessible from another country or not. You can use online tools to help to show you if a website can be used from another country, and if the results return with 100% Packet Loss, it is likely that the website is inaccessible from a certain region.
A ping tool is used to test the amount of time it takes for packets to be sent from the local host to a destination computer and back. It will measure and record the round-trip time of the packets as well as any losses along the way. If any losses should occur, this will show you if you are able to access a website from a certain geographical location, information which is important if you need to access a business’s website from another country.
Who Are They…You Really Need To Know
If you would like to find out more information about a website but cannot find this information easily online, you can use a free tool such as who.is in order to do so. This tool allows you to enter a URL into the search bar and gain as much information as possible from their database. It is able to access a database of popular domain registrars to find out this information.
Using this tool will allow you to find out the contact address, the email address, the phone number, and who the domain is registered to. This can be extremely helpful if you are looking to revamp a website, if you need to contact someone, or if a client is interested in changing over to another hosting system and does not know their hosting details. You will also be able to easily find pertinent contact information for those times when you need it most.
Revisit The Past
For those who are interested in purchasing a website or a domain, you will likely need to find out what the website looked like in the past, in order to see what changes it has undergone, who has previously owned it, and if there is any residual traffic coming in from sites that are still linking to it.
You can use a tool such as the Wayback Machine to see what a site used to look like at any given date, time, or day. This will help you to see the changes made and will provide your digital marketing team or website design agency with details on how they can improve it and what has previously been performed on the website. You can also make sure to direct all residual traffic to the new website by being able to see where this traffic is coming from and contacting these sites to request that they redirect the links.
Check Out The Competition
Learning more about your competition is important if you want to stay ahead in your industry. There are online tools that you can use to analyse your competitor’s website so that you can see what keywords people are using to search for your competitors, what the site’s traffic numbers are like, and what the other competitors in your industry are like.
You can also use these tools to find organic competitors, see the ranking position changes for domains and websites, as well as discover the best keywords of your competitors. Having access to this information will help you to make changes to your own digital marketing strategy for better results. You will be able to implement better Google AdWords plans and can even work towards a better organic search ranking.
Finding out more about a website can be extremely helpful in certain situations, such as needing to contact the company about issues that you might be having with their products and services, or you might need to transfer their domain to a new hosting company and need their details in order to do so.
You can ping a website to find out if it is available in another country, use a tool to find out their contact details that might not be easily available, or look back at what a website used to look like. If you would like to improve your digital marketing strategy, feel free to contact the NetMechanic team to find out how we can help you.