All modern businesses need to have a website in today’s modern era. Without a website, you will not be easily found by consumers and will be missing out on a wide audience. However, having a website is simply not enough, you need to optimise it so that it appears in search results for your chosen keywords and for your business or brand name. This is known as search engine optimisation or SEO marketing and is vital to the success of any online visibility strategy for a website.

All businesses who sell products or services online need to invest in SEO to ensure that their products can be found online and that they improve their website traffic and rankings. 

It might sound a little technical and difficult to understand, but below we break down what SEO is and why every business should invest in it. 


So, What Is SEO?


Before you get to the benefits of SEO for your business, you probably want to understand what, exactly, search engine optimisation is. SEO can be understood as the process of increasing the quality and quantity of website traffic by boosting the visibility of a website or web page. 

Organic SEO refers to the improvement of unpaid results, and paid SEO refers to paid results, such as Google Ads and Pay-Per-Click efforts. Now, you might be thinking that when you type a query into Google (or Bing or Yahoo!) that the search engine magically delivers the best results to you. 

However, there is a process behind these results which these businesses and brands use in order to be shown in search engine results. Search engines use “crawlers” which are sent out and gather information about all the content they find on the internet. This data is sent through an algorithm that tries to match this data with your search query. 

The optimisation part of SEO marketing is where content creators and digital marketing companies come into the mix. These companies will write and create content using well-researched keywords and place it on your website and on other websites in order to improve traffic and gain backlinks. These companies will also implement methods to make the sites more easily readable by search engines, helping to improve results. 


Why Should My Business Invest In SEO?


Now that you understand a little bit more about what SEO is, you might be wondering why you should invest in it for your business. Below are just some of the benefits of investing in SEO for your business. 


Boost Brand Visibility


One of the major benefits of using SEO as part of your digital marketing strategy is that it will improve your brand visibility significantly. If you need to compete in a very specific niche, you will need to stand out from the crowd and be found easily and quickly on search engines. Using targeted keywords and phrases will help you to be found on page one of search engine results pages. 


Cultivate Credibility


SEO can help a business to improve their credibility, not only with Google and other search engines, but with your audience too. SEO is important even for e-commerce websites, as being seen as a credible brand will improve your conversion rates and sales. If consumers can easily find your products on page one of Google, by searching for a phrase, keyword, or brand name, you will be seen as more trustworthy and credible. 


High-Quality Traffic


If you are looking to improve your online efforts, you need to focus on lead generation. By investing in SEO tactics, you will be able to increase your website traffic which will, over time, bring in more relevant and better quality leads. You can implement strategies such as link building, placing your website on directories, and guest-posting, you can drive more traffic to your website from consumers who are genuinely interested in your brand. 


More Consumer Insight


By using the analytical tools associated with SEO, you will be able to gain more consumer insight, allowing you to tailor your marketing efforts and provide more personalised content to your audience. These consumer insights can help you to segment your audience and use these demographics to create unique content for each group of consumers. 


Be Smart With SEO


Any modern business that is not investing in SEO is missing out on significant benefits. You can boost your brand visibility, improve your credibility to search engines and consumers, and bring in high-quality traffic to your website. Having more consumer data will also help you to improve your content marketing and SEO marketing strategy. 

If you would like to reap the benefits of an SEO strategy for your brand, feel free to speak to NetMechanic today to find out what we can do for you.