From filming outdoor concerts to helping to deliver pizza, there has clearly been a surge in popularity in recent years in drone technology. And thanks to this popularity, advancements in drone technology are making these nifty tools more affordable and easier for the public to access. While all of this is fantastic news for everyone, you are likely wondering what drones can do for a digital marketing strategy, right?
If you are implementing a digital marketing strategy you need to be up-to-date with all current and emerging trends. Drone technology is no longer something that is used only by event photographers and videographers, it is a tool that can be leveraged by any savvy digital marketing agency. Still not convinced? Read more below to find out what a drone is and how it can be used for a successful digital marketing campaign.
First Of All…What Are Drones?
A drone might sound like terminology from a popular science-fiction franchise, but we promise that these are the drones you are looking for. In simple terms, a drone is an unmanned flying object or aircraft. Essentially, a drone is a flying robot that is controlled remotely and has capabilities such as recording video and taking photographs.
Drones have numerous uses, ranging from the military to even wedding photography, but every “pilot” needs to have a license and permit to use their drones. If they are going to be taking photographs or videos in public areas, the pilots of the drones will need to request and obtain permission from the event organiser and from the local municipality.
Drones are a highly affordable method of capturing visual content that can be used in digital marketing strategies, campaigns, and even on websites themselves. Below we look at other applications for drones in digital marketing.
Astonish Your Customers
Drones are being used by both small and large brands to astonish and impress their consumers, just like London-based restaurant Yo-Sushi did with its flying tray. A drone can be an effective physical medium to reach your consumers and advertise your brand or business. For all intents and purposes, a drone could be used as a flying billboard for your business.
If you are an online retailer, you can still make use of drone technology for your brand. For example, if you sell fashion, you could create a drone video of models wearing your clothing while out and about in the streets, showcasing how the clothes will look on customers. Consumers want content from brands to be exciting and engaging and using a drone can help to craft this content strategy.
Love That Live Streaming
If you are hosting an event and would like to engage your audience, a drone can be used live streaming the event. For example, opening a new store in a busy area could be filmed to show the crowds of people who are waiting at your doors, and you could also use the drone technology to showcase the exterior of your new storefront.
Platforms such as Facebook and Instagram allow you to post and share these videos, and you can also make use of YouTube for live streaming, allowing your audience to interact with you directly and give live, valuable feedback about your business and products. You will also be providing a unique and exciting experience to your audience, putting your brand at top-of-mind for your consumers.
Top Tools For Videographers
While it is true that video is fast becoming one of the most preferred visual mediums for consumers, there are still innovations that can be used in this field. Drones allow videographers to provide low-cost, innovative content which marketers can use for their clients’ websites and social media channels.
Videographers can use drones instead of standard static cameras, allowing them to easily manoeuvre around objects to find better angles for videos. The experience will also be more interactive for the audience and allow them to see new and different perspectives thanks to drone technology. Videographers can also use drones for showcasing their own talents, as it is a highly unique and innovative tool.
Build Better Brand Interaction
Using new and exciting technology is one of the most effective ways to build brand interaction from your audience. You can use them to surprise and delight your customers by creating one-of-a-kind video content, live stream an event for a truly interactive experience, and your videographers will have a new tool t use for an immersive video.
Improving the interactivity and accessibility of your brand might sound tricky, but if you use the technology available to you, you will be able to do so. If you are interested in leveraging the power of video for your next campaign, contact NetMechanic today to find out how we can help you.