Avoid free SEO Audits
An SEO audit often only provides a quick sneak peak of your website’s SEO health. A reliable, proper SEO audit comes from industry experts who are just that – experts. SEO audits are a worthwhile investment when done the right way with a trusted company. Your design, content, technical and content marketing efforts are taken into account and all are aimed at meeting user and search objectives.
1. Technical SEO
Content – Content is the ruler of all.
Without decent content the search engines won’t be able to find your website. This means less reach and a lower ranking, or none at all!
2. Speedy Site – Happy Ranking
The first part of the SEO audit will be to assess whether or not your website runs quickly. It is also imperative that your website runs effectively and smoothly on mobile phones.
An easy way to do this would be to submit your website to Google’s site speed test to find out what is slowing down your website and what changes you need to put in place to ensure it is working at its optimum speed level.  Ideally you would like a score of over 75%
The faster your website, the better your ranking will be – happy days!
3. On-page SEO
Just how unique is your content? Â Does it have potential to engage with your potential audience and get the right visitors? Â
An on-page SEO audit will assess if  the code and content on your website are optimised for its target search terms.
4. Local Search
More than 70% of us look online to find a local business. When someone is searching for your type of business will you show up in the area you are based? (e.g. Cape Town, Johannesburg, etc)
Your Google My Business profile should also reflect all of this information to help your SEO ranking.
5. Backlink Authority
Harmful links need to be identified linking back to your website.- An SEO audit of your site’s backlink profile includes using tools such as Google Search Console.
Ideally the quality and quantity of your backlinks should all be acquired naturally from other sites to your own web page.
How do you do this? Â By creating excellent web content that other websites want to link back to.
For more information on our 2018 Free Audit Services, contact one of our Search Engine Optimization Specialists on +27 21 981 6249, click here to contact us online, or visit our website  to learn more.
