Content marketing is more than simply creating blog posts and adding them to your website. It involves educating and entertaining your audience, leading to better brand engagement and audience interaction. People are becoming increasingly visual, which means that content needs to meet these needs and provide visually pleasing content for consumers, like what we see with infographics.
One of the most popular visual content marketing tools is the infographic. Now, you might be thinking that infographics are outdated or even that there are too many out there on the world wide web, but they can be an effective marketing tool when used correctly. Below are just some of the benefits of using infographics in your content marketing strategy.
Easy-To-Read And Eyecatching
It is a known fact that people consume information (and remember it) better if it is presented visually. Statistics, numbers, and figures are difficult to digest if they are simply presented as text and graphs. Infographics allow you to collate all of this data in an easy-to-read format which allows consumers to remember the information easily.
Eyecatching content often translates into sharable content, which can help to significantly improve your search engine optimisation (SEO) efforts. If you use a simple layout with clear images and easy-to-read text, consumers will find it easier to understand and digest the information. This is especially true if you will be sharing statistical information about a project or product.
Love Those Links
Another significant benefit of using an infographic in your content marketing strategy is that they are extremely easy to gain links from if there is a relevant story or topic that is being broken down. What drives the linking from the infographic is often not how beautifully designed it is, but the data that is behind it.
You could create a case study in the form of an infographic that showcases a client or product that you worked on and has impressive success with or you could create an infographic with tips on how to successfully use on of your products. Sharing this on social media, on your own website blog, or on a guest posting website will improve the chances of it being linked back to by others online, improving your visibility as well as your SEO performance.
Using infographics in your content marketing strategy can help your content to become viral, which means that it will be shared across the internet on social media networks as well as on other websites. Viral content can help brands to gain online visibility and reach a wider audience, and visual content such as professionally-designed infographics often become viral.
Viral content can help to significantly improve brand awareness, especially if the content is relevant, valuable, and useful to its audience. “How To” infographics are often popular with consumers, as this is the type of content they will be searching for on search engines. Be sure to use keywords in the infographic so it appears in search engine results.
Establish Yourself As An Expert
Because infographics are so widely shared and linked to, you can use this to establish yourself as an expert in your field. If you provide well-researched information in your case studies and be sure to do fact-checking in your How-To articles, your content will be seen as credible and well-informed, which will improve your reputation as an expert.
You should create carefully thought-out content based on keyword and consumer research, or you could repurpose a blog or article that performed particularly well. This can help you to reach a new audience who might not have been exposed to your brand before. By sharing a high-quality infographic, your brand’s credibility will increase.
Tell A Visual Story
As we mentioned before, the consumers of today are increasingly visual. Telling brand stories is no longer effective with just text, you need to have powerful visuals to entice the audience and encourage them to interact with your brand further. A beautifully designed infographic can help to tell your story in a way that is unique and exciting for consumers.
Your infographic can also count as evergreen content, telling your brand story and being updated when need be. This will lead to more website traffic and better SEO rankings. Visual storytelling is becoming more popular with brands that want to reach a wider audience, and if you are not tapping into this trend then you might be losing out on a new audience.
If you would like to reap the benefits of having a professionally designed infographic for your business or brand, speak to the NetMechanic team today to find out what we can offer you.